SEO for Roofers in Durham

You run a Durham roofing company on estimates, crews and insurance paperwork, so the website gets whatever hour is left. The agency picks up that pile. Month one is repair work, before anything new is written. The agency tests how quickly pages load and how they look on a phone. It then checks that Google can crawl and index each page. Redirects, canonicals, sitemaps, HTTPS and schema on every page get the same treatment, each fault fixed. Next comes keyword research that assigns one page to each thing people search, which keeps roof repair from competing with itself. Your homepage serves as the model for a landing page per city, and each landing page can carry up to six service pages. Plans differ by reach: five cities on Economy, twenty five on Standard, no limit on Premium.

Your Business Profile is worked weekly: three to five posts and a considered answer under each review. The blog runs weekly, three times a week or daily, by plan. Standard and above add citations in the directories that matter, white hat backlinks, and press releases sent to more than 500 outlets each quarter or month. Baselines are recorded first, and the monthly report covers rankings, map pack position, traffic, calls and form fills, walked through by a real person who knows the account. An SEO agency for Durham roofers should make the work visible like that. Plans are from $750 a month, month to month. Everything built is yours.

Agentic is an add on that works through the plugin, and every change stays in your WordPress site, visible and reversible. The team is 27 specialized agents. Six of them, the Analysts, run the scanners and write work orders. The Author turns the findings into repaired pages and copy written for one phrase per page. One of the first pages the Author writes in Durham targets roofer near me. The Keyword Strategist gives each page one head term and its long tail phrases, so no two pages chase one search. The Expander builds the pages you are missing. A negative review goes to you through the GBP Agent, which also posts to the profile daily, and the Authority Builder audits your citations.

The Stalker reads competitors' public pages, never copies, and writes a gap brief for the Expander or the Author. For you that brief lists what the other roofing companies in Durham have and your site lacks. Two gates guard the site. The Adversary, the Reviewer's other title, hunts for reasons to reject each draft and strikes any claim you did not verify at setup, such as a certification or a brand. The Search Safety Officer paces how fast new pages go out and vetoes doorway spam. Approval is automatic or one click, you choose which pages the agents may touch and how many changes a day, and one switch pauses the agents. A toolkit becomes a department that works whether or not you had time. Price: $250 a month on top of the plugin, month to month.

SEO builds over months, while Google Ads can bring calls this week, which matters to roofing marketing in Durham whenever weather sends homeowners searching. The usual agency charges a retainer plus a share of ad spend and reviews the account once a month. Broad match buys searches you would never pay for, ads run thirty miles outside the service area, and budget is spread evenly whether a term converts or not. G Money is Google Ads run by AI. It reads your website and Business Profile, researches the real demand, and builds the account from scratch: themed campaigns, an ad group per service, several ads per group, negative keywords before the first dollar, a pin and a radius. Ads in Durham begin with roofer near me, which sees 70 searches a month.

Everything launches paused until you approve it in the app. Each lead then lands in a live feed, and one tap marks it qualified or junk so the account learns. You set the spending ceiling and the daily change ceiling. You can watch spend and leads live and pause any time. It suits a Durham roofing company that wants calls now, or pays a retainer it cannot explain, or ran ads alone and lost the budget. The price: a flat $250 a month plus the ad budget you choose. You keep the decisions and skip the nightly babysitting.