SEO for Roofers in Cary

Roof work in Cary tends to follow the weather rather than the calendar. When the leftovers of a hurricane push through with gusting wind and hours of rain, or an ice storm drops oak limbs across a cul de sac, homeowners start looking for a roofer within a day. Those inquiries arrive in clusters tied to the streets that took the worst of it, and they fade fast once the tarps go up. A contractor who wants that work has to be visible before the system arrives, because nobody has time to build rankings during the cleanup.

Trusted by local businesses across the U.S.1,200+ pages optimizedWeekly content & GBP postsPowered by Claude AI

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Drew, our founder, walks through the plugin, the 27 AI agents, the done-for-you agency packages and G Money, and who each one is for. Jump to the part you need:

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First, how does your Cary site look right now?

Free instant scan of your actual page. The same checks Google and the AI answer engines run.

Local SEO in Cary

How roofers get found in Cary

The age of the housing shapes the opportunity more than anything else. The median home in town was built in 1999, so a large share of the original architectural shingle roofs are at or past the point where replacement makes more sense than patching. Many of those houses went up in master-planned neighborhoods where one builder put the same product on dozens of homes in a single phase, which means that when one roof on a street starts shedding granules, the neighbors are rarely far behind. Full replacement is where the volume sits here.

Cary owners can afford to choose on quality. With a median household income of $129,399 and a median home value of $525,200, the typical buyer is not hunting for the lowest bid. They want evidence of workmanship, a manufacturer warranty they can register, and a crew that will handle the HOA architectural review for shingle color without making them chase paperwork. A page that walks through shingle lines, attic ventilation fixes and your approval process answers the questions this buyer actually has.

Roofing searches in one town are modest in number, so the plan is to own the top position for Cary roofing terms and catch nearly every local inquiry, then widen into Apex, Morrisville and the rest of Wake County. A Google Business Profile packed with recent job photos, reviews that name the town, and separate pages for replacement, storm inspection and insurance claims make up the core. Lead resellers and traveling storm crews show up after every big front; your edge is a profile that had years of history the week before they arrived.

Claims deserve their own page. After wind or hail, homeowners want to know whether their policy will pay and how the adjuster visit works. Explaining that process plainly, without promising anyone a free roof, earns the trust that turns a worried caller into a signed contract.

The Cary search market

What it actually takes to get found in Cary.

Real numbers for this city, not a sales pitch.

Local search demand

Roofers: what customers in Cary search for.

Real monthly Google searches in Cary for the phrases people use when they need roofers, and what one click costs in Google Ads. Ranking for them organically costs nothing per click.

What they searchSearches / monthCost per click
roofer near me90/monot enough data
roof repair40/monot enough data
roofing company40/monot enough data
metal roofing30/mo$9.75
roof replacement20/monot enough data
roof leak repair10/monot enough data

About 230 searches a month in Cary for roofers. Every one of them is a customer looking for a business like yours.

Google Ads Keyword Planner, geo-targeted to Cary, measured October 2026.

See done-for-you packagesScan my site free

The Cary numbers

Cary roofers on Google Maps: one phrase leads the table

Roofer near me draws 90 searches a month in Cary, more than any other phrase in the table. Next are roof repair and roofing company with 40 apiece. Metal roofing has 30, roof replacement 20 and roof leak repair 10, for 230 across the table. SEO for Roofers in Cary therefore begins with the map, where the people typing roofer near me pick a name from a short list. The searchers typing roofing company are comparing, and the ones typing roof repair have a specific fault in mind. The order of work follows: roofer near me takes the homepage and the Business Profile, and every other phrase gets a page of its own, roof repair and roofing company before metal roofing.

Cary at a glance

176,686people
67,964households
$129,399median household income
$525,200median home value
1999median year built
66%owner-occupied

Source: U.S. Census Bureau, ACS 5-year (2023).

What kind of business are you?

We tune the playbook to the trade, the search behaviour is completely different.

Don't see your trade? Tell us what you do and we'll look at the real search demand for it.

Browse every trade we cover

Nearby

We also help roofers in cities near Cary.

Crews based in Cary take calls from these cities every week. Each has its own page with local search demand and a plan built for that market.

Looking for more than roofers SEO? See all SEO services in Cary or across North Carolina.

Four ways to grow

However you're built, there's a Vibe that fits Cary.

Hire our team, run the plugin yourself, unleash the autonomous agent team, or let AI run your Google Ads. Mix and match as you grow.

Done-For-You · Agency

No marketing team?

Hire ours.

Hand your SEO to a team that lives in it. We run rankings, content, GBP, technical fixes and links end-to-end, and report your rankings, traffic and calls every month.

  • A full SEO department, no payroll
  • Everything handled for you
  • Clear monthly reporting
See packages →
Do-It-Yourself · Plugin

Have a team?

Give them a superpower.

The Vibe SEO plugin puts an AI assistant (Powered by Claude) in WordPress. Describe a change in plain English and it ships live, plus bulk generation, audits and schema tools.

  • Ship 10× faster
  • Enfold, Elementor, Divi + more
  • Mirrors to Yoast / Rank Math
Explore The Plugin →
Autonomous · AI Team

Want it hands-off?

Unleash 27 agents.

Agentic bolts a team of 27 AI agents onto your plugin, writing, fixing, optimizing and expanding your site every day, inside guardrails you set. The plugin, self-driving.

  • 27 specialists working daily
  • Writes, fixes & expands automatically
  • You approve the big moves
Explore Agentic →
Paid Ads · Automated

Want leads today?

Put G Money on it.

SEO compounds; G Money brings leads this week. It is Google Ads run by AI: it builds your account, then moves budget every day toward the ads that bring qualified leads.

  • Just set a budget
  • Never stops split-testing
  • Optimizes to qualified leads
Meet G Money →

Everything under one roof

What we optimize, and why it matters.

Modern SEO isn't one lever. It's a system. We work all of it, so nothing quietly holds you back.

Keyword & Rank Strategy

We find the exact phrases your customers type, from "near me" searches to the long-tail questions your customers ask, and engineer each page to own them. One page per intent, so you catch traffic from every angle without competing with yourself.

See the numbers for your market →

On-Page Optimization

Titles, meta descriptions, headings, internal links, image alt text and copy, all tuned on every page so Google understands precisely what you offer, where, and to whom. The unglamorous work that quietly wins page one.

Scan your site for this →

Technical SEO

The plumbing Google grades you on: site speed & Core Web Vitals, crawlability, indexation, XML sitemaps, structured data, mobile-first, HTTPS, canonicals, and clean redirects. If Google can't crawl it, it can't rank it.

Check your site now →

AEO: Answer Engine Optimization

Search is moving to AI. We optimize you to be cited by Google AI Overviews, ChatGPT, Perplexity and Gemini, through entity clarity, structured data, FAQ & how-to schema, and authoritative, quotable content. Be the answer, not just a blue link.

Included in every package →

Google Business Profile

Win the local map pack, where the calls actually come from. Full GBP optimization: categories, services, photos, attributes and Q&A, 3 to 5 posts a week, plus review generation and professional responses to every review, good or bad.

Local & GBP, in our packages →

Content & Blogging

Weekly, original, search-targeted articles that answer the real questions your customers ask, build topical authority, and give Google fresh reasons to rank you. Written to sound like an expert in Cary, never spun filler.

Or let 27 agents write it →

Authority & Backlinks

Press releases to 500+ outlets, local citation building, and a clean, white-hat backlink campaign that pushes your Domain Rating up. Authority is the trust signal that separates page one from page five.

In our packages →

Reporting & Audits

Monthly SEO audits, error resolution, and reports that track your keyword positions, traffic and calls against a baseline, so you can see what moved. No fluff, no mystery, no "trust us."

Common questions →

Conversion & Trust

Rankings only pay when they convert. We tighten calls-to-action, surface reviews and trust signals, and make sure the customer who finds you actually picks up the phone or fills out the form.

Get started →

Done-For-You SEO

Want us to run SEO for you?

Every package delivers the same complete SEO system, done for you. The tiers scale how many markets we target and how often we run press, and the plugin is included in every one.

Economy
$750/mo
Get found locally and build momentum.
  • Up to 5 target cities
  • Weekly blog content
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
Content & Pages
  • Weekly blog content
  • We use your homepage as the template and expand it out to up to 5 target cities, each city gets its own primary landing page + up to 6 service pages
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Most popular
Standard
$1,500/mo
Expand across services & nearby cities.
  • Up to 25 target cities
  • 3 blog posts / week
  • Quarterly press releases (Jan, Apr, Jul, Oct)
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • 3 blog posts / week
  • We use your homepage as the template and expand it out to up to 25 target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Quarterly press releases (Jan, Apr, Jul, Oct) to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Premium
$3,500/mo
Dominate your market, aggressively.
  • Unlimited target cities
  • Daily blog posts
  • Monthly press releases
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to unlimited target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Custom Premier
from $10,000/mo
For multi-state & nationwide businesses.
  • Uncapped, multi-state / nationwide
  • Daily blog posts
  • Monthly press releases, per district / site
  • Dedicated account manager
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to uncapped, multi-state / nationwide, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases, per district / site to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Your Team
  • A dedicated account manager who knows your account
Call 866-VIBE-SEO
🏗️ One-time add-on New Website Build starting at $2,000 Some sites need a fresh, purpose-built foundation to hit maximum results. Pricing starts at $2,000 and scales with the size and complexity of the site. If we recommend a rebuild and it's declined, results may fall short of what you're hoping for.
See how we build your site →
Not sure which package fits?Call us and we'll talk through your goals, and the best path to hit them.
📞 Call 866-VIBE-SEO

Done for you

SEO for Roofers in Cary, done every week so your crews can stay busy

A Cary roofing company already spends its days on estimates, crews and warranty paperwork, and the website list never shrinks. The agency works through it in order. Month one is the technical foundation: speed, the phone layout, crawling, indexing, HTTPS, sitemaps, canonicals and redirects, audited and fixed, with schema on every page. Keyword research then hands every search a page of its own, which ends the contest between your own pages. Plans set how far the pages reach: five cities on Economy, twenty five on Standard, no limit on Premium. Your homepage becomes the pattern for a Cary landing page, and under it go up to six service pages, such as roof replacement or shingle roofing.

Your Business Profile is posted to three to five times a week, and the agency replies to every review as a professional would. Articles run weekly, three times a week or daily by plan, so a Cary homeowner reading about shingle warranties finds your name. Standard and above add citations in the directories that matter, white hat backlinks, and press releases sent to more than 500 outlets each quarter or month. Baselines are recorded first, and the monthly report covers rankings, map pack position, traffic, calls and form fills, walked through by a real person who knows the account. With an SEO agency for Cary roofers, the plan is from $750 a month, month to month, and everything built is yours.

🧩 Do-It-Yourself · The Plugin

The last SEO plugin you'll ever install.

Yoast and Rank Math color a dot green and call it a day. Vibe actually does the work: it spins up unlimited local landing pages, pulls real keyword demand, fixes your technical SEO, and builds your schema, a complete SEO toolkit living right inside your WordPress admin.

🏙️

Unlimited local pages

Turn one template into a ranking landing page for every city you serve, hundreds of unique pages in minutes, not months of copy-paste.

📊

Real keyword demand, built in

Pull live Google search volume for your services and towns, so you build for demand that's provably there: not vanity keywords.

🔧

Six scanners, one-click fixes

Speed, schema, meta, links and more. Vibe finds what's holding your rankings back and fixes it for you, it doesn't just flag it and shrug.

🧬

Rich-result schema

Automatic structured data that earns stars, FAQs and rich snippets in Google, no code, no stacking five plugins to get there.

✏️

Edit in plain English

Describe the change you want and the built-in assistant makes it live. It's a power tool you drive, you stay in control the whole time.

🔌

Fits your stack

Enfold, Elementor, Divi and more, and it mirrors cleanly to Yoast or Rank Math if you're already running one.

Explore the plugin → Free version available · no credit card

Do it yourself

A roofing SEO plugin for Cary sites, built inside an agency

Whoever edits a roofing company's WordPress site in Cary needs a list of fixes, not a green dot. Most SEO plugins color a dot green and leave the rest to you; this one was built by running an agency on it. Six scanners check links, AI copy, grammar, SEO, Google Signal and duplicate text, and every finding comes with a plain explanation and a fix on the same screen. A roofing site that grew by copying one service page into several would trip the duplicate scanner.

Roofing SEO in Cary also needs the numbers from your own account, and Keywords supplies them for roofer near me. Keywords reads your own Search Console: page two queries with real impressions, pages seen but not clicked, and questions no page of yours answers. Service Areas pulls the places you serve from OpenStreetMap, and Virtual Pages and Generation make a real indexable page for each, with Block Variations rotating the wording. If you also work Raleigh, Durham and Chapel Hill, each town gets its own page. Bulk SEO edits titles and descriptions for a hundred pages on one screen, images get alt text and WebP files, and Redirects catches 404s. GBP Automation posts on a schedule and answers positive reviews in your voice, holding anything below your star floor for approval. Anything you type in plain English reaches the Vibe AI assistant, which runs on Claude. It is free to start. Paid plans are $45 a month for one site, and Enfold, Elementor, Divi and most builders work beside it.

🤖 Autonomous SEO · Add-on

A team of 27 AI agents, powerhousing your SEO every single day.

Agentic supercharges the plugin with 27 specialized AI agents that write, fix, optimize, and expand your site around the clock, each an expert at one job, all working together inside the guardrails you set. It's an entire SEO department that never sleeps, never forgets, and gets smarter every day.

They publish fresh content, repair technical issues, target new keywords, build out your service area, watch your Google Search Console results, and double down on what's working, while a built-in adversary and safety officer reject anything that isn't right before it ever touches your live site.

Add Agentic → $250/mo: founding price, locked in for life · add-on to any plugin plan
Your agents · today27 working
✍️Author published "Spring maintenance in Cary"live ✓
🔧Fixer repaired 3 broken links + 2 thin metasdone ✓
📍GBP posted today's update + replied to a reviewdone ✓
🎯Strategist targeted a high-intent keyword clustermapped ✓
🛡️Adversary rejected 2 weak drafts pre-publishsafe ✓
📈Analyst: a "near me" keyword #12 → #4+8 ✓

Writers

Daily blogs + unique page content written to the phrases Cary searches.

Fixers

Scan and repair broken links, weak titles, thin metas and missing schema.

Strategists

Cluster the high-value keyword + its long-tail cousins onto one page.

Expanders

Build new city & service pages to cover your whole area, safely.

Stalkers

Study local competitors and surface the gaps for you to take.

Analysts

Learn from Search Console outcomes and double down on what ranks.

Local / GBP

Daily Google Business posts, review replies and profile hygiene.

Guardians

Adversary review, spam-safety and self-monitoring so nothing bad ships.

A crew of agents

The crew behind a Cary roofing company's pages, from scan to review

Agentic adds a working crew to the plugin, and each change lands in your own WordPress site where you can read it and undo it. The team is 27 specialized agents. Six of them, the Analysts, run the scanners and write work orders. The Author repairs what the Analysts find and writes new copy around the single phrase each page targets. The Keyword Strategist gives each page one head term and its long tail phrases, so no two pages chase one search. On a Cary site the head term for the front page is roofer near me. The Expander builds missing pages. Your profile gets posts from the GBP Agent, and any negative review goes to you first. Link outreach is drafted by the Authority Builder after it audits your citations, and you send it.

The Stalker reads competitors' public pages, never copies, and writes a gap brief for the Expander or the Author. The roofing companies you compete with in Cary give it plenty to read. The Reviewer, also called the Adversary, tries to reject every draft and strikes any claim you did not verify at setup. The Search Safety Officer paces how fast new pages go out and vetoes doorway spam. Approval is automatic or one click, you choose which pages the agents may touch and how many changes a day, and one switch pauses the agents. Price: $250 a month on top of the plugin, month to month. A toolkit becomes a department that works whether or not you had time.

How it works

From "where do I even start" to ranking in four steps.

1

Audit & Strategy

We analyze your site, your competitors, and what Cary is searching for, then map the keywords worth winning.

2

Build & Optimize

Technical fixes, on-page optimization, new service & city pages, schema, and a fully tuned Google Business Profile.

3

Publish & Promote

Weekly content, GBP posts, reviews, press releases and backlinks, the steady signals that move rankings.

4

Measure & Grow

Monthly audits and plain-English reports show what moved and what's next. We double down on what works.

The scoreboard

Results you can measure: page by page.

Rankings, traffic and calls are tracked from a baseline set before any work starts, so you can see what moved.

+38
avg. positions gained per tracked keyword
3.1×
more pages ranking in the top 10
Weekly
fresh content & GBP posts published
50+
Domain Rating target on Standard+
Before → After · 90 days
"near me" searches#41→#4
your top Cary keyword#28→#2
"best in Cary" terms#33→#6
buyer "pricing" searches#52→#9
urgent "now" searches#19→#1
💰 AI-Automated Ad Campaigns

SEO wins the long game. G Money wins you leads today.

Google Ads, run by AI. Tell it a weekly budget and G Money builds, launches, and optimizes your Google Ads from scratch (keywords, AI-written ads, bidding, and conversion tracking), then learns from real qualified leads and revenue, not just clicks. No agency retainer, no dashboards full of knobs. Just a budget.

Here's the part that makes it unfair: it's never done testing. From day one it runs dozens of split tests in parallel (different headlines, descriptions, audiences, bids and channels all at once), measures each one down to qualified leads and closed revenue, then kills the losers, scales the winners, and writes fresh ad creative to beat its own best. Every day the budget shifts toward whatever's producing the cheapest real customers. And because it learns across every account on the platform, your campaigns launch smart on day one and only get sharper.

Just set a budget. No setup, no knobs
Launched already optimized, day one
Search, Local Services & Performance Max
Optimizes to qualified leads & revenue
Hard spend guardrails, self-monitoring
Gets smarter across every account
Weekly budgetoptimizing live
$1,000 /week
Local Services Ads$420 · $18/lead
Search$330 · $24/lead
Performance Max$180 · $31/lead
Remarketing$70 · $12/lead
Budget flows to the cheapest qualified leads52 leads · $19 avg
01 · TEST

Split-test everything

Dozens of ads, audiences & bids, head-to-head.

02 · LEARN

Measure real outcomes

Scored down to qualified leads & revenue.

03 · IMPROVE

Reallocate & rewrite

Winners scale, losers cut, new creative added daily.

Questions roofers in Cary ask us

How do I beat out of town storm crews after a hurricane passes?
Be ranked long before the weather turns. Crews that drive in after a front have new phone numbers, no reviews and no local address, so they rely on paid ads and door knocking. A profile with steady reviews from Cary jobs, a real office or service address in the area, and photos of finished roofs on recognizable local home styles gives a homeowner every reason to call you first instead of the truck with a magnetic sign.
Should my roofing site explain HOA approval for shingle colors?
Yes, because it removes a real worry for owners in planned communities. Many associations here require architectural approval before a roof changes color or style, and homeowners dread the forms. A short page explaining that you prepare the submission, supply samples and wait for sign off before scheduling shows you know how neighborhoods in this town work and makes the decision easier.
How should my site sell Cary roof replacements paid without insurance?
Build a separate page for owners replacing an aging roof with cash or financing. That buyer wants material comparisons, an honest price range for a typical house, warranty options, financing terms and how long the job takes. Insurance claim visitors want something completely different. Keeping the two apart lets each page answer its reader quickly, and it gives your phone script a clear starting point.
Are Angi and Modernize leads worth paying for in Cary?
Usually not as your main channel. Those sites often sell the same request to several roofers, so you compete on price before you even talk to the homeowner. Spend that budget building your own map listing and pages for specific services and neighborhoods, which those companies cannot occupy because they have no crew in town. Track every lead source for a few months before deciding.
How do I reach west Cary homeowners when my shop sits elsewhere?
Google weighs distance heavily, so a shop on one side of the Triangle can be invisible on the other. Set your service area correctly, build a page for each part of town you serve with real job photos from there, and earn local signals such as supplier listings or sponsorships near those neighborhoods. Reviews that mention the neighborhood by name help as well.
Which credentials should Cary roofers display for high value homes?
Show manufacturer certifications that allow extended warranties, your state general contractor license when your jobs require one, and proof of liability and workers' compensation coverage. Owners of expensive homes check these details before letting a crew on the roof. Put them on every service page, not just the about page, and explain in plain words what each warranty actually covers and who honors it.
What job photos make a Cary roofing profile stand out?
Photos of finished roofs on house styles people recognize from their own streets, taken from the ground and from above. Add before and after pairs, close shots of flashing and ventilation work, and crews cleaning up the yard. Upload them as you finish each job so the profile shows steady local activity. Caption each with the neighborhood and the shingle line used.
When should Cary roofers push leak repair content each year?
Get it ready before the first heavy fall rains, when leaks that hid all summer finally show up on ceilings. Oak and pine debris clogging valleys and gutters adds to the problem here. A leak repair page with clear steps for the homeowner, such as where to place a bucket and what photos to take, paired with a fast booking path, captures those calls.

Ready to rank for roofers in your market?

Let our team run your SEO end-to-end, or put the Vibe SEO plugin to work today. Either way, you'll always know where your rankings, traffic and calls stand.

Questions? Call 866-VIBE-SEO and talk to a real strategist.