Our Process

Most agencies hide their process. Here’s ours.

Every audit, every fix, every report. The full system we use to take a page from invisible to ranking — the same plugin you can buy and run yourself.

SEO isn’t magic.

Most firms keep their methodology opaque because mystery is easier to bill for. We do the opposite: the entire process below is published, step-by-step, because the work itself is the differentiator — not the marketing.

You can read every phase, see every tool we use, and decide for yourself whether you’d rather run it yourself with our plugin or hand it to our team. Either way, you should know what you’re paying for.

Week 1

Discovery & Audit

We map what’s already there before we change anything.

Connect Google Search Console — pull 16 months of every query, click, impression, and average position
Connect Google Business Profile — pull impressions, calls, direction requests, photo views
Crawl every published URL on the site (sitemap-driven + spider fallback)
Score every page 0–100 against 25 SEO criteria (focus keyphrase, title length, meta description, internal links, schema, body length, etc.)
Surface duplicate content blocks across pages (catches the boilerplate that’s silently splitting your authority)
Map every internal link — inbound + outbound per page — identify orphan pages and dead-end pages
Audit Core Web Vitals (LCP, INP, CLS) per page via PageSpeed Insights API
Catch broken schema markup that’s failing Google’s rich-results validation
Find every image without alt text (typically dozens-to-hundreds on a mature site)
Diagnose existing redirect rules — surface loops, dead targets, redundant chains
Identify striking-distance keywords — queries currently ranking #5–15 where small fixes produce the biggest ranking jumps

Tools used:Vibe SEO ScorePosition HistoryInternal Links IndexDuplicate ScannerGSC APIGBP APIPageSpeed Insights

What you getA baseline audit report scoring every page and ranking the top 50 problems by ranking-impact. Sent to you before any fixes begin.

Weeks 1–2

Technical Foundation

Fix the boring-but-critical infrastructure most agencies skip.

Emit Organization + LocalBusiness JSON-LD schema sitewide (Google’s richest signal of who you are)
Generate /vp-sitemap.xml with per-post-type sub-sitemaps and submit to Google Search Console
Wire IndexNow so Bing + Yandex re-crawl the moment we publish or edit a page
Set canonical URLs on every page to prevent duplicate-content cannibalization
Add Open Graph + Twitter Card tags so social shares display the right image + headline
Patch robots.txt — add the Sitemap directive, remove any accidental disallows
Verify GSC, Bing Webmaster, and Yandex via the meta-tag method
Bulk-generate SEO-tuned alt text for every image via AI vision (we approve each one before save)
Resolve 404s with 301 redirects to the closest live equivalent
Fix duplicate <title> tags (the most common SEO leak we see)
Patch markup failing Google’s rich-results validation per page type
Mirror every SEO write to whichever existing plugin you’re using (Yoast, Rank Math, AIOSEO, SEOPress) so nothing breaks if you ever switch back

Tools used:SchemaSitemapIndexNowImage SEORedirects ManagerBulk SEO EditorMulti-platform mirror

What you getA site that passes Lighthouse SEO 100/100 and Google’s rich-results validation on every page type. The technical scaffolding for everything that follows.

Weeks 2–4

On-Page Optimization

Every page gets a focus keyphrase, a tuned title, a tuned description, and a real internal-link structure.

Set focus keyphrase per page — researched against the striking-distance queries from the audit
Rewrite SEO title to 50–60 chars including focus keyphrase verbatim (action verb forward, brand last)
Rewrite meta description to 150–160 chars including focus keyphrase, opening with an action verb, one concrete promise, no clickbait
Optimize H1 + H2 structure for keyphrase + search intent (informational vs commercial vs navigational)
Inject internal links from existing pages to support the focus pages we’re ranking
Add outbound links to authoritative sources where it strengthens E-E-A-T
A/B test title variants on high-traffic pages (Vibe serves variant A for first half of test window, variant B for second; we compare CTR in GSC)
Replace thin content (under 300 words) with depth tied to the keyphrase
Fix focus-keyphrase density (target 0.5–2.5%, never higher — that’s when Google flags stuffing)
Update every page’s “last modified” date when content changes substantively (a freshness signal)

Tools used:SEO ScoreBulk SEO EditorAI RewriteInternal LinksA/B Title TestingVibe AI Assistant

What you getEvery published page scoring 80+ on the Vibe SEO score, with focus keyphrase, title, description, headings, and internal links tuned. A CTR baseline established for ongoing A/B comparison.

Weeks 3–6

Local & Geographic SEO

For service businesses — what makes you findable in every city and neighborhood you serve.

Pull every city + neighborhood in your service radius from OpenStreetMap (free, public data — no third-party fees)
Filter out condos, senior-living complexes, townhomes (not real neighborhoods Google ranks)
Strip corporate suffixes from real neighborhoods so they read naturally
Build one master template page per service (plumbing, roofing, HVAC — whatever you offer)
Generation clones the template per neighborhood with token replacement (city name, ZIP, lat/lng)
Block Variations rotate wording across sister pages so they don’t read as duplicates to Google
Each city + neighborhood page gets local schema (LocalBusiness with geo coordinates)
Google Business Profile optimization — categories, attributes, hours, services list, photos
3–5 GBP posts per week (offers, updates, photos, FAQ posts)
Google review responses on every review, positive or negative
Citation building — Yelp, BBB, industry-specific directories (50–100 depending on niche)
NAP consistency audit (Name + Address + Phone must match across every citation)

Tools used:Service AreasVirtual PagesGenerationBlock VariationsSchemaGBP integration

What you getHundreds of geographically-targeted pages live and indexed within 30 days, GBP optimized and posting weekly, citation profile cleaned and growing.

Ongoing — weekly

Content Production

Content that ranks for buyer-intent queries — not blog filler.

Weekly pull from GSC for striking-distance queries (already ranking #5–15 — the easiest wins)
AI generates a content brief: outline, search intent, entities to cover, FAQs to answer, internal-link picks
AI drafts the first version (typically 1,500–3,000 words depending on the SERP’s top-3 length)
Human editor polishes for voice, accuracy, and any niche-specific knowledge the AI doesn’t have
Publish on a 7-day cycle (weekly post minimum — up to 3/week on higher tiers)
Inject 3–5 internal links from existing pages into the new post so it ranks faster
Update existing content with decay — pages that were ranking but slipping (we catch these in monthly position-history snapshots)
Pillar + cluster architecture: deep authoritative pillar pages with cluster posts linking up to them
Image SEO on every embedded image (compressed, alt-tagged, captioned)
Featured-snippet optimization where the SERP shows a snippet box and we don’t own it yet

Tools used:KeywordsContent BriefVibe AI AssistantPage RevampPillar PagesInternal Links

What you get1–3 long-form posts per week (depending on package), each tied to a real ranking opportunity, each properly internally linked.

Ongoing — as needed

Authority Building

Inbound links from real publications remain the #1 ranking factor. We earn them on purpose.

Periodic press releases tied to real events (new service launch, new location, milestone, partnership) — cadence based on what authority growth requires, not a forced calendar slot
Distributed to 500–550 outlets via PR wire (Google News, Yahoo Finance, MarketWatch, AP affiliates, local broadcast network sites)
Industry-specific link outreach — the directories and publications where your real competitors are cited
Broken-link outreach — find broken outbound links on relevant sites, then pitch your page as the replacement (earns a backlink)
Anchor-text diversification — over-optimized anchor profiles trigger Google’s spam filters

Tools used:Reports (PR tracker)Position HistoryInternal Links

What you getSteady monthly backlink growth + brand mentions across publications.

Monthly

Reporting & Communication

You see exactly what we did, what moved, and what’s next.

White-label PDF report emailed on the 1st of each month
Per-keyword position changes — week over week and month over month
Per-page click + impression changes from GSC, sorted by % gain
New backlinks acquired this month, with referring-domain noted
Pages published this month, with focus keyphrase and current ranking
Google Business Profile performance (impressions, calls, direction requests, website clicks)
Top-5 wins of the month + the one biggest unresolved problem

Tools used:Reports ToolPosition HistoryGBP PerformanceKeywords Watchlist

What you getA monthly report you can forward to your business partner without needing to interpret it. Plus a direct line to our team for the questions a report doesn’t answer.

When it happens

The 90-day shape.

One-time setup, then everything continues in parallel month after month. Most clients see ranking movement starting month 2 and meaningful traffic gains by month 4–6.

Month 1

Foundation

· Phase 1 audit complete
· Phase 2 technical fixes shipped
· Phase 3 on-page optimization begins on top-priority pages
· First press release drafted (when news warrants)
· First weekly blog post published

Months 2–3

Scale

· Phase 3 on-page across every published page
· Phase 4 local + geographic pages launch
· GBP weekly posting cadence locked in
· Weekly content production continues
· First measurable ranking movement in GSC

Month 4 onward

Compound

· Content + local pages continue weekly
· Authority building hits monthly cadence
· Page-by-page A/B title tests cycling
· Meaningful traffic + lead gains begin compounding

FAQ

Common questions about how we work

How fast will I see rankings change?

Technical and on-page fixes (Phases 1–3) typically show ranking movement in Google Search Console within 1–3 weeks of being indexed. Content + authority gains (Phases 5–6) compound over 3–6 months. Anyone promising you front-page rankings in 30 days is either lying or about to get your site penalized.

Can I just get the audit without committing to a package?

Yes. A standalone audit is $750 and includes everything in Phase 1 — the full baseline report and the prioritized 50-problem punch list. You can take that report and run the fixes yourself (or with our plugin), or come back to us to run them on retainer. No pressure either way.

What if I’m already using Yoast / Rank Math / AIOSEO?

Vibe SEO mirrors every change to whichever existing plugin you have active — native postmeta writes for all four major ones. You can switch to Vibe without losing your meta titles, or run side-by-side. If you ever leave our service, your data stays in your existing plugin too.

Do you guarantee specific rankings?

No, because nobody can — Google is the only party that controls rankings, and any agency that “guarantees” them either has insider info (they don’t) or is gaming the contract language. We guarantee the work itself: every phase delivered, every report on time. Rankings are the outcome of the work, not the deliverable.

How is your process different from cheaper agencies?

Two things. First, transparency — you can read every step above, see every tool, and verify the work was actually done in your own GSC. Second, the toolchain — we built our own plugin (the one we sell) and use it internally, which means we can do in an hour what manual agencies need a week for. Pricing reflects the work, not opacity.

Can I see a sample monthly report?

Yes — ask for a sample on a discovery call. We white-label it, so the version you see will be branded to one of our existing clients (anonymized). You’ll see the exact structure you’d receive.

What if I want to leave?

Agency contracts auto-renew monthly — you can cancel any time. All the work we did stays on your site (we don’t take down content or rip out schema if you leave). The plugin and all your content stay yours.

Ready to see your audit?

Start with the $750 audit if you want to see the gaps before committing. Or pick the monthly package that fits where you’re heading.

See Agency Packages →