SEO for Gyms and Fitness Studios in Puyallup

Fitness sign ups follow a calendar everyone in the industry knows. A large share of annual memberships arrive in the weeks after New Year's Day, and the gyms that catch them are the ones already visible before the holidays. Rankings do not appear because you decided in December to get serious. They appear because you began the work around September, published steadily, and let the pages mature before the surge.

Trusted by local businesses across the U.S.1,200+ pages optimizedWeekly content & GBP postsPowered by Claude AI

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Local SEO in Puyallup

How gyms and fitness studios get found in Puyallup

Distance limits everything. People join what is easy to reach, and in Puyallup that often means staying on one side of the valley. Someone living up on South Hill rarely wants to fight traffic down Meridian in the dark and rain for a six o'clock class, and the reverse holds for people near downtown. That makes the map results the core battle and makes proximity a hard ceiling. A single location cannot dominate the whole region, but it can completely own its own neighborhood, and the plan should be built around that pin.

Members search by training style rather than the word gym. Reformer pilates, hot yoga, barre, strength training for beginners, CrossFit, small group sessions and boxing are all separate searches. Give each class format a real page with schedules, coach bios, what a first session looks like and who it suits. Studios that do this pull in traffic a general membership page never reaches, and the pages double as positioning that explains why you differ from the big box option nearby.

Local conditions add useful angles. Long rainy winters push workouts indoors and keep class attendance steady, while warm dry summers invite outdoor bootcamps and training for hikes around Mount Rainier. With about 42,642 people living in the city, a studio that speaks directly to local routines and seasons can stand out from franchise sites written for nowhere in particular.

Watch for conversion leaks. Trial sign ups often live on a scheduling platform's separate domain, tracking breaks at that handoff, and nobody can say which channel produced a new member. Fixing that measurement matters as much as ranking, especially in a fitness market around Puyallup that stays busy and competitive.

Reviews and photos sell memberships before anyone walks in. Ask members to mention the class they love or the coach who helped them, and post real images of the floor, equipment and changing rooms rather than polished stock shots. Newcomers are often nervous about walking into a room full of regulars, so a page describing what happens on a first visit, from parking to warmup, removes a surprising amount of hesitation. Offering a simple online booking for that first class, with clear pricing for drop ins, trials and memberships, turns curious visitors into members without a sales call. Puyallup residents comparing two studios on a rainy evening will usually pick the one whose site answers every question up front.

The Puyallup search market

What it actually takes to get found in Puyallup.

Real numbers for this city, not a sales pitch.

Local search demand

Gyms and Fitness Studios: what customers in Puyallup search for.

Real monthly Google searches in Puyallup for the phrases people use when they need gyms and fitness studios, and what one click costs in Google Ads. Ranking for them organically costs nothing per click.

What they searchSearches / monthCost per click
gym near me390/mo$2.63
gyms320/mo$3.24
personal trainer near me50/mo$3.74
fitness center20/monot enough data
24 hour gym20/monot enough data
crossfit near me20/monot enough data

About 820 searches a month in Puyallup for gyms and fitness studios. Every one of them is a customer looking for a business like yours.

Google Ads Keyword Planner, geo-targeted to Puyallup, measured October 2026.

See done-for-you packagesScan my site free

Puyallup by phrase

The Puyallup searches a gym site has to answer, one page each

With 390 searches a month, gym near me is the largest figure SEO for gyms and fitness studios in Puyallup has to plan around. These phrases come from members looking into gyms, and each one gets an answer of its own. Each month the rest of the searches come out as gyms at 320, personal trainer near me at 50, and fitness center, 24 hour gym, and CrossFit near me tied at 20. Searches that end in near me, 460 of the 820 a month, are answered on the map, where the Business Profile does the work. Together the six phrases come to 820 searches a month. The homepage is written around gym near me. Every other phrase gets a page of its own, so no page carries two head terms. Before you choose an SEO agency for Puyallup gyms, ask how each of these phrases will get its page.

Puyallup at a glance

42,642people
16,655households
$95,639median household income
$507,000median home value
1986median year built
51%owner-occupied

Source: U.S. Census Bureau, ACS 5-year (2023).

What kind of business are you?

We tune the playbook to the trade, the search behaviour is completely different.

Don't see your trade? Tell us what you do and we'll look at the real search demand for it.

Browse every trade we cover

Nearby

We also help gyms and fitness studios in cities near Puyallup.

Crews based in Puyallup take calls from these cities every week. Each has its own page with local search demand and a plan built for that market.

Looking for more than gyms and fitness studios SEO? See all SEO services in Puyallup or across Washington.

Four ways to grow

However you're built, there's a Vibe that fits Puyallup.

Hire our team, run the plugin yourself, unleash the autonomous agent team, or let AI run your Google Ads. Mix and match as you grow.

Done-For-You · Agency

No marketing team?

Hire ours.

Hand your SEO to a team that lives in it. We run rankings, content, GBP, technical fixes and links end-to-end, and report your rankings, traffic and calls every month.

  • A full SEO department, no payroll
  • Everything handled for you
  • Clear monthly reporting
See packages →
Do-It-Yourself · Plugin

Have a team?

Give them a superpower.

The Vibe SEO plugin puts an AI assistant (Powered by Claude) in WordPress. Describe a change in plain English and it ships live, plus bulk generation, audits and schema tools.

  • Ship 10× faster
  • Enfold, Elementor, Divi + more
  • Mirrors to Yoast / Rank Math
Explore The Plugin →
Autonomous · AI Team

Want it hands-off?

Unleash 27 agents.

Agentic bolts a team of 27 AI agents onto your plugin, writing, fixing, optimizing and expanding your site every day, inside guardrails you set. The plugin, self-driving.

  • 27 specialists working daily
  • Writes, fixes & expands automatically
  • You approve the big moves
Explore Agentic →
Paid Ads · Automated

Want leads today?

Put G Money on it.

SEO compounds; G Money brings leads this week. It is Google Ads run by AI: it builds your account, then moves budget every day toward the ads that bring qualified leads.

  • Just set a budget
  • Never stops split-testing
  • Optimizes to qualified leads
Meet G Money →

Everything under one roof

What we optimize, and why it matters.

Modern SEO isn't one lever. It's a system. We work all of it, so nothing quietly holds you back.

Keyword & Rank Strategy

We find the exact phrases your customers type, from "near me" searches to the long-tail questions your customers ask, and engineer each page to own them. One page per intent, so you catch traffic from every angle without competing with yourself.

See the numbers for your market →

On-Page Optimization

Titles, meta descriptions, headings, internal links, image alt text and copy, all tuned on every page so Google understands precisely what you offer, where, and to whom. The unglamorous work that quietly wins page one.

Scan your site for this →

Technical SEO

The plumbing Google grades you on: site speed & Core Web Vitals, crawlability, indexation, XML sitemaps, structured data, mobile-first, HTTPS, canonicals, and clean redirects. If Google can't crawl it, it can't rank it.

Check your site now →

AEO: Answer Engine Optimization

Search is moving to AI. We optimize you to be cited by Google AI Overviews, ChatGPT, Perplexity and Gemini, through entity clarity, structured data, FAQ & how-to schema, and authoritative, quotable content. Be the answer, not just a blue link.

Included in every package →

Google Business Profile

Win the local map pack, where the calls actually come from. Full GBP optimization: categories, services, photos, attributes and Q&A, 3 to 5 posts a week, plus review generation and professional responses to every review, good or bad.

Local & GBP, in our packages →

Content & Blogging

Weekly, original, search-targeted articles that answer the real questions your customers ask, build topical authority, and give Google fresh reasons to rank you. Written to sound like an expert in Puyallup, never spun filler.

Or let 27 agents write it →

Authority & Backlinks

Press releases to 500+ outlets, local citation building, and a clean, white-hat backlink campaign that pushes your Domain Rating up. Authority is the trust signal that separates page one from page five.

In our packages →

Reporting & Audits

Monthly SEO audits, error resolution, and reports that track your keyword positions, traffic and calls against a baseline, so you can see what moved. No fluff, no mystery, no "trust us."

Common questions →

Conversion & Trust

Rankings only pay when they convert. We tighten calls-to-action, surface reviews and trust signals, and make sure the customer who finds you actually picks up the phone or fills out the form.

Get started →

Done-For-You SEO

Want us to run SEO for you?

Every package delivers the same complete SEO system, done for you. The tiers scale how many markets we target and how often we run press, and the plugin is included in every one.

Economy
$750/mo
Get found locally and build momentum.
  • Up to 5 target cities
  • Weekly blog content
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
Content & Pages
  • Weekly blog content
  • We use your homepage as the template and expand it out to up to 5 target cities, each city gets its own primary landing page + up to 6 service pages
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Most popular
Standard
$1,500/mo
Expand across services & nearby cities.
  • Up to 25 target cities
  • 3 blog posts / week
  • Quarterly press releases (Jan, Apr, Jul, Oct)
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • 3 blog posts / week
  • We use your homepage as the template and expand it out to up to 25 target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Quarterly press releases (Jan, Apr, Jul, Oct) to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Premium
$3,500/mo
Dominate your market, aggressively.
  • Unlimited target cities
  • Daily blog posts
  • Monthly press releases
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to unlimited target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Custom Premier
from $10,000/mo
For multi-state & nationwide businesses.
  • Uncapped, multi-state / nationwide
  • Daily blog posts
  • Monthly press releases, per district / site
  • Dedicated account manager
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to uncapped, multi-state / nationwide, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases, per district / site to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Your Team
  • A dedicated account manager who knows your account
Call 866-VIBE-SEO
🏗️ One-time add-on New Website Build starting at $2,000 Some sites need a fresh, purpose-built foundation to hit maximum results. Pricing starts at $2,000 and scales with the size and complexity of the site. If we recommend a rebuild and it's declined, results may fall short of what you're hoping for.
See how we build your site →
Not sure which package fits?Call us and we'll talk through your goals, and the best path to hit them.
📞 Call 866-VIBE-SEO

Full service SEO

SEO for gyms and fitness studios in Puyallup: what the agency handles each month

From Meeker to the rest of Puyallup, the agency's work is the same: the site, the Business Profile and the pages members search for. To stop your pages competing with each other, keyword research matches every search people make to one page. There is no long term contract: the agency runs month to month from $750 a month, and everything built belongs to you. Your homepage is the template for a landing page and up to six service pages in each city. How many cities get pages depends on the plan: five on Economy, twenty five on Standard, no limit on Premium. Speed, the phone layout, crawling, indexing, HTTPS, sitemaps, canonicals and redirects all get audited and fixed in month one, and schema goes on every page.

Besides posting three to five times a week and giving every review a professional reply, the agency sets up the Business Profile's categories, services, photos and Q&A properly. Blog posts for your gym site go out weekly, three times a week or daily, by plan. With Standard and above, the agency builds citations in the directories that matter, runs white hat backlinks, and has press releases sent to more than 500 outlets quarterly or monthly. With baselines set before work starts, a real person who knows the account walks you through a monthly report of rankings, map pack position, traffic, calls and form fills. This fits the owner who wants gym marketing in Puyallup handled without taking on another job.

🧩 Do-It-Yourself · The Plugin

The last SEO plugin you'll ever install.

Yoast and Rank Math color a dot green and call it a day. Vibe actually does the work: it spins up unlimited local landing pages, pulls real keyword demand, fixes your technical SEO, and builds your schema, a complete SEO toolkit living right inside your WordPress admin.

🏙️

Unlimited local pages

Turn one template into a ranking landing page for every city you serve, hundreds of unique pages in minutes, not months of copy-paste.

📊

Real keyword demand, built in

Pull live Google search volume for your services and towns, so you build for demand that's provably there: not vanity keywords.

🔧

Six scanners, one-click fixes

Speed, schema, meta, links and more. Vibe finds what's holding your rankings back and fixes it for you, it doesn't just flag it and shrug.

🧬

Rich-result schema

Automatic structured data that earns stars, FAQs and rich snippets in Google, no code, no stacking five plugins to get there.

✏️

Edit in plain English

Describe the change you want and the built-in assistant makes it live. It's a power tool you drive, you stay in control the whole time.

🔌

Fits your stack

Enfold, Elementor, Divi and more, and it mirrors cleanly to Yoast or Rank Math if you're already running one.

Explore the plugin → Free version available · no credit card

The DIY plugin

Your gym website in Puyallup, audited and fixed from WordPress

Website upkeep for Puyallup gyms tends to sit with the owner or a trusted member of the office staff. Start on the free version; paid plans start at $45 a month for one site. Since it works beside Enfold, Elementor, Divi and most other page builders, the plugin can go on the site you already have. Type a request in plain English and the Vibe AI assistant, powered by Claude, takes it from inside the admin. Keywords reads your own Search Console: page two queries with real impressions, pages seen but not clicked, and questions no page of yours answers. Across your gym site, six scanners check links, AI, grammar, SEO, Google Signal and duplicate text, and they explain each finding plainly with a fix on the same screen. A missing meta description on the fitness center page is the kind of gap the SEO scanner reports.

Built by running an agency on it, Vibe SEO skips what most SEO plugins do to your gym site: color a dot green and leave the rest. Bulk SEO fixes titles and descriptions for a hundred pages on one screen, Image SEO writes alt text and converts images to WebP, and Redirects catches 404s. Service Areas pulls the places you serve from OpenStreetMap, and Virtual Pages and Generation make a real indexable page for each, with Block Variations rotating the wording. Business Profile posts go out on a schedule through GBP Automation, which writes each review a reply in your voice and holds anything below your star floor for approval. Keeping the work in house means you decide what changes on the Puyallup site and when.

🤖 Autonomous SEO · Add-on

A team of 27 AI agents, powerhousing your SEO every single day.

Agentic supercharges the plugin with 27 specialized AI agents that write, fix, optimize, and expand your site around the clock, each an expert at one job, all working together inside the guardrails you set. It's an entire SEO department that never sleeps, never forgets, and gets smarter every day.

They publish fresh content, repair technical issues, target new keywords, build out your service area, watch your Google Search Console results, and double down on what's working, while a built-in adversary and safety officer reject anything that isn't right before it ever touches your live site.

Add Agentic → $250/mo: founding price, locked in for life · add-on to any plugin plan
Your agents · today27 working
✍️Author published "Spring maintenance in Puyallup"live ✓
🔧Fixer repaired 3 broken links + 2 thin metasdone ✓
📍GBP posted today's update + replied to a reviewdone ✓
🎯Strategist targeted a high-intent keyword clustermapped ✓
🛡️Adversary rejected 2 weak drafts pre-publishsafe ✓
📈Analyst: a "near me" keyword #12 → #4+8 ✓

Writers

Daily blogs + unique page content written to the phrases Puyallup searches.

Fixers

Scan and repair broken links, weak titles, thin metas and missing schema.

Strategists

Cluster the high-value keyword + its long-tail cousins onto one page.

Expanders

Build new city & service pages to cover your whole area, safely.

Stalkers

Study local competitors and surface the gaps for you to take.

Analysts

Learn from Search Console outcomes and double down on what ranks.

Local / GBP

Daily Google Business posts, review replies and profile hygiene.

Guardians

Adversary review, spam-safety and self-monitoring so nothing bad ships.

Inside your rules

Agentic turns a toolkit into a department for gyms in Puyallup

Every week, other local gyms in Puyallup that keep posting and updating pull ahead, and the owner rarely has time for that. The team is 27 specialized agents. Six of them, the Analysts, run the scanners and write work orders. The Stalker reads your competitors' public pages, never copies them, and writes a gap brief for the Expander or the Author. The Expander builds the service and area pages you are missing. The Author both fixes the Analysts' findings and writes original copy aimed at each page's target phrase. The Keyword Strategist gives each page one head term and its long tail phrases, so no two pages chase one search. The GBP Agent posts every day and passes negative reviews to you, while the Authority Builder audits citations and drafts link outreach for you to send.

The add on called Agentic works through the plugin, and each change it makes sits in your WordPress site, visible and reversible. You keep control while a toolkit becomes a department that works whether or not you had time, for $250 a month on top of the plugin, month to month. Drafts face the Reviewer, also called the Adversary, whose job is to try to reject each one and strike any claim you did not verify at setup. The Search Safety Officer limits the pace at which new pages publish and vetoes doorway spam outright. Approval is automatic or one click, you choose which pages the agents may touch and how many changes a day, and one switch pauses the agents. The result for you in Puyallup is a site kept current every day without a hire, and nothing changes faster than the cap you set.

How it works

From "where do I even start" to ranking in four steps.

1

Audit & Strategy

We analyze your site, your competitors, and what Puyallup is searching for, then map the keywords worth winning.

2

Build & Optimize

Technical fixes, on-page optimization, new service & city pages, schema, and a fully tuned Google Business Profile.

3

Publish & Promote

Weekly content, GBP posts, reviews, press releases and backlinks, the steady signals that move rankings.

4

Measure & Grow

Monthly audits and plain-English reports show what moved and what's next. We double down on what works.

The scoreboard

Results you can measure: page by page.

Rankings, traffic and calls are tracked from a baseline set before any work starts, so you can see what moved.

+38
avg. positions gained per tracked keyword
3.1×
more pages ranking in the top 10
Weekly
fresh content & GBP posts published
50+
Domain Rating target on Standard+
Before → After · 90 days
"near me" searches#41→#4
your top Puyallup keyword#28→#2
"best in Puyallup" terms#33→#6
buyer "pricing" searches#52→#9
urgent "now" searches#19→#1
💰 AI-Automated Ad Campaigns

SEO wins the long game. G Money wins you leads today.

Google Ads, run by AI. Tell it a weekly budget and G Money builds, launches, and optimizes your Google Ads from scratch (keywords, AI-written ads, bidding, and conversion tracking), then learns from real qualified leads and revenue, not just clicks. No agency retainer, no dashboards full of knobs. Just a budget.

Here's the part that makes it unfair: it's never done testing. From day one it runs dozens of split tests in parallel (different headlines, descriptions, audiences, bids and channels all at once), measures each one down to qualified leads and closed revenue, then kills the losers, scales the winners, and writes fresh ad creative to beat its own best. Every day the budget shifts toward whatever's producing the cheapest real customers. And because it learns across every account on the platform, your campaigns launch smart on day one and only get sharper.

Just set a budget. No setup, no knobs
Launched already optimized, day one
Search, Local Services & Performance Max
Optimizes to qualified leads & revenue
Hard spend guardrails, self-monitoring
Gets smarter across every account
Weekly budgetoptimizing live
$1,000 /week
Local Services Ads$420 · $18/lead
Search$330 · $24/lead
Performance Max$180 · $31/lead
Remarketing$70 · $12/lead
Budget flows to the cheapest qualified leads52 leads · $19 avg
01 · TEST

Split-test everything

Dozens of ads, audiences & bids, head-to-head.

02 · LEARN

Measure real outcomes

Scored down to qualified leads & revenue.

03 · IMPROVE

Reallocate & rewrite

Winners scale, losers cut, new creative added daily.

Questions gyms and fitness studios in Puyallup ask us

When should a gym start SEO to catch the January sign up rush?
Start by early fall. New class pages, review requests and profile updates need several months to gain traction, so work done in September is what shows up when people start searching after the holidays.
Can one studio location rank on both South Hill and downtown?
The map listing will favor the area closest to your address. You can still earn organic rankings farther away with useful pages, but the realistic goal is to dominate your own side of town first.
How should a gym use long rainy winters in its Puyallup class pages?
Build an indoor routine page starting in October that lists early morning and evening classes, since dark rainy commutes shape when people train. Mention parking and covered entrances, because wet weather affects whether members show up. Then switch the focus to outdoor bootcamps and hike preparation when summer dries out, so your site follows the local weather instead of staying static.
Which big box rivals can a boutique studio outrank around Puyallup?
You will not outrank large chains for the generic gym search, so target class styles and your own neighborhood instead. Create a comparison page on small group coaching versus a big box membership, naming capped class sizes and coach names. People weighing that choice are exactly the ones a boutique can win.
What should a trial class page tell Puyallup parents juggling school pickup?
Match the schedule to the school day: list classes right after drop off and before pickup, say whether kids programs overlap, and show where to park. Describe what to wear, what the first session feels like, and give one clear booking button. Busy parents decide quickly when logistics are answered up front.
How should coach bios reflect training for Mount Rainier hikes locally?
If your coaches actually train clients for hiking and endurance, say so in their bios and write a short page on leg and core work for climbing trails. Include real goals your members have chased. Specific local ambitions make a bio memorable and tell hikers your program fits them better than a generic strength plan.
Which photos on a Puyallup studio's Google listing bring in walk ins?
Show the street entrance and signage first, since newcomers need to recognize the door. Add the parking area, changing rooms, equipment, and real classes in progress with member permission. Post new images regularly. People scanning the map decide in seconds, and a clear view of the place removes the fear of walking into the unknown.
How do I discuss membership pricing without scaring off Puyallup leads?
Publish a clear starting price, what a trial costs, and how drop in rates compare with monthly plans. Explain cancellation terms in plain words. Hiding cost makes people assume the worst, while a visible range lets them self qualify, so the calls you get come from people who have already accepted your price.

Ready to rank for gyms and fitness studios in your market?

Let our team run your SEO end-to-end, or put the Vibe SEO plugin to work today. Either way, you'll always know where your rankings, traffic and calls stand.

Questions? Call 866-VIBE-SEO and talk to a real strategist.