SEO for Therapists and Mental Health Practices in Ashburn

Ashburn's mix of working professionals and young families creates broad demand for mental health care. Work stress and burnout, couples counseling, child and teen therapy, and perinatal support all come up regularly in a community of about 17,000 households. Many residents carry employer insurance and search by specialty and by plan together, which shapes how a practice should build its pages.

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First, how does your Ashburn site look right now?

Free instant scan of your actual page. The same checks Google and the AI answer engines run.

Local SEO in Ashburn

How therapists and mental health practices get found in Ashburn

Directory profiles dominate generic searches like therapist near me, alongside platforms that both list clinicians and serve as the intake point. Your own website often appears below those listings, sometimes below a profile you already pay for. That is the normal starting position, not a sign that your site is wasted effort. Directories still have a place in the plan, since a complete, current profile there sends some clients your way. The goal is for your own site to win the searches where a person already knows exactly what kind of help they want, and to give directory visitors a fuller picture once they click through to learn more about you.

Specific searches are where an individual practice can lead. People type phrases such as EMDR for trauma, therapist for teen anxiety, postpartum counselor, or a therapist in network with a particular plan near Ashburn. A detailed page written by the clinician who does that work beats a directory listing that offers little beyond a headshot and a row of checkboxes.

Virginia licensure and telehealth widen the service area well past Loudoun. A licensed counselor, social worker or psychologist can see clients anywhere in the state remotely, so Ashburn and nearby community pages should sit alongside statewide telehealth pages. Spell out licensure clearly, especially if you also hold licenses in Maryland or the District of Columbia.

For an Ashburn therapist, the logistics of care often settle whether a new client books. Prospective clients want to know about evening or weekend hours, whether sessions happen in person, by video or both, the fee without insurance, whether you provide superbills for out of network reimbursement, and how long the wait for a first appointment runs. Answering those points plainly and early cuts down on inquiries that go nowhere and makes the first step easier for a person in distress. A short, warm description of the first session does similar work. Group practices should give every clinician a page with specialties, availability and a photo, because people choose a person rather than a practice name.

Reviews are limited by design, because soliciting testimonials from clients raises ethical concerns. Trust has to come from credentials, training, detailed bios, clear explanations of approach and fees, and writing that shows how you think about the issues you treat.

The Ashburn search market

What it actually takes to get found in Ashburn.

Real numbers for this city, not a sales pitch.

Local search demand

Therapists and Mental Health Practices: what customers around Germantown search for.

Real monthly Google searches around Germantown for the phrases people use when they need therapists and mental health practices, and what one click costs in Google Ads. Ranking for them organically costs nothing per click.

What they searchSearches / monthCost per click
therapist near me90/mo$20.21
therapist70/mo$17.55
couples therapy50/mo$18.99
anxiety therapist20/monot enough data
counseling near me10/monot enough data
child therapist0/monot enough data

About 240 searches a month around Germantown for therapists and mental health practices. Every one of them is a customer looking for a business like yours.

Search numbers shown are for Germantown, 15.1 miles away, the nearest city with enough search data for this trade.

Google Ads Keyword Planner, geo-targeted to Germantown, measured October 2026.

See done-for-you packagesScan my site free

Ashburn by phrase

Which therapy practice search in Ashburn takes the homepage

SEO for therapists and mental health practices in Ashburn is built from the phrases rather than from numbers, because the city has no figures of its own for them. The plan's standing order applies here: one phrase on the homepage, and a page of its own for each of the others. Your homepage carries therapist, and nothing else, as its head term. Beyond the homepage, couples therapy, anxiety therapist, and child therapist get a page apiece, and no page carries two head terms. Hold an SEO agency for Ashburn therapists to a plan that gives each of these phrases its page.

Ashburn at a glance

45,551people
17,067households
$152,094median household income
$659,000median home value
1999median year built
69%owner-occupied

Source: U.S. Census Bureau, ACS 5-year (2023).

What kind of business are you?

We tune the playbook to the trade, the search behaviour is completely different.

Don't see your trade? Tell us what you do and we'll look at the real search demand for it.

Browse every trade we cover

Nearby

We also help therapists and mental health practices in cities near Ashburn.

Crews based in Ashburn take calls from these cities every week. Each has its own page with local search demand and a plan built for that market.

Looking for more than therapists and mental health practices SEO? See all SEO services in Ashburn or across Virginia.

Four ways to grow

However you're built, there's a Vibe that fits Ashburn.

Hire our team, run the plugin yourself, unleash the autonomous agent team, or let AI run your Google Ads. Mix and match as you grow.

Done-For-You · Agency

No marketing team?

Hire ours.

Hand your SEO to a team that lives in it. We run rankings, content, GBP, technical fixes and links end-to-end, and report your rankings, traffic and calls every month.

  • A full SEO department, no payroll
  • Everything handled for you
  • Clear monthly reporting
See packages →
Do-It-Yourself · Plugin

Have a team?

Give them a superpower.

The Vibe SEO plugin puts an AI assistant (Powered by Claude) in WordPress. Describe a change in plain English and it ships live, plus bulk generation, audits and schema tools.

  • Ship 10× faster
  • Enfold, Elementor, Divi + more
  • Mirrors to Yoast / Rank Math
Explore The Plugin →
Autonomous · AI Team

Want it hands-off?

Unleash 27 agents.

Agentic bolts a team of 27 AI agents onto your plugin, writing, fixing, optimizing and expanding your site every day, inside guardrails you set. The plugin, self-driving.

  • 27 specialists working daily
  • Writes, fixes & expands automatically
  • You approve the big moves
Explore Agentic →
Paid Ads · Automated

Want leads today?

Put G Money on it.

SEO compounds; G Money brings leads this week. It is Google Ads run by AI: it builds your account, then moves budget every day toward the ads that bring qualified leads.

  • Just set a budget
  • Never stops split-testing
  • Optimizes to qualified leads
Meet G Money →

Everything under one roof

What we optimize, and why it matters.

Modern SEO isn't one lever. It's a system. We work all of it, so nothing quietly holds you back.

Keyword & Rank Strategy

We find the exact phrases your customers type, from "near me" searches to the long-tail questions your customers ask, and engineer each page to own them. One page per intent, so you catch traffic from every angle without competing with yourself.

See the numbers for your market →

On-Page Optimization

Titles, meta descriptions, headings, internal links, image alt text and copy, all tuned on every page so Google understands precisely what you offer, where, and to whom. The unglamorous work that quietly wins page one.

Scan your site for this →

Technical SEO

The plumbing Google grades you on: site speed & Core Web Vitals, crawlability, indexation, XML sitemaps, structured data, mobile-first, HTTPS, canonicals, and clean redirects. If Google can't crawl it, it can't rank it.

Check your site now →

AEO: Answer Engine Optimization

Search is moving to AI. We optimize you to be cited by Google AI Overviews, ChatGPT, Perplexity and Gemini, through entity clarity, structured data, FAQ & how-to schema, and authoritative, quotable content. Be the answer, not just a blue link.

Included in every package →

Google Business Profile

Win the local map pack, where the calls actually come from. Full GBP optimization: categories, services, photos, attributes and Q&A, 3 to 5 posts a week, plus review generation and professional responses to every review, good or bad.

Local & GBP, in our packages →

Content & Blogging

Weekly, original, search-targeted articles that answer the real questions your customers ask, build topical authority, and give Google fresh reasons to rank you. Written to sound like an expert in Ashburn, never spun filler.

Or let 27 agents write it →

Authority & Backlinks

Press releases to 500+ outlets, local citation building, and a clean, white-hat backlink campaign that pushes your Domain Rating up. Authority is the trust signal that separates page one from page five.

In our packages →

Reporting & Audits

Monthly SEO audits, error resolution, and reports that track your keyword positions, traffic and calls against a baseline, so you can see what moved. No fluff, no mystery, no "trust us."

Common questions →

Conversion & Trust

Rankings only pay when they convert. We tighten calls-to-action, surface reviews and trust signals, and make sure the customer who finds you actually picks up the phone or fills out the form.

Get started →

Done-For-You SEO

Want us to run SEO for you?

Every package delivers the same complete SEO system, done for you. The tiers scale how many markets we target and how often we run press, and the plugin is included in every one.

Economy
$750/mo
Get found locally and build momentum.
  • Up to 5 target cities
  • Weekly blog content
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
Content & Pages
  • Weekly blog content
  • We use your homepage as the template and expand it out to up to 5 target cities, each city gets its own primary landing page + up to 6 service pages
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Most popular
Standard
$1,500/mo
Expand across services & nearby cities.
  • Up to 25 target cities
  • 3 blog posts / week
  • Quarterly press releases (Jan, Apr, Jul, Oct)
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • 3 blog posts / week
  • We use your homepage as the template and expand it out to up to 25 target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Quarterly press releases (Jan, Apr, Jul, Oct) to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Premium
$3,500/mo
Dominate your market, aggressively.
  • Unlimited target cities
  • Daily blog posts
  • Monthly press releases
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to unlimited target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Custom Premier
from $10,000/mo
For multi-state & nationwide businesses.
  • Uncapped, multi-state / nationwide
  • Daily blog posts
  • Monthly press releases, per district / site
  • Dedicated account manager
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to uncapped, multi-state / nationwide, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases, per district / site to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Your Team
  • A dedicated account manager who knows your account
Call 866-VIBE-SEO
🏗️ One-time add-on New Website Build starting at $2,000 Some sites need a fresh, purpose-built foundation to hit maximum results. Pricing starts at $2,000 and scales with the size and complexity of the site. If we recommend a rebuild and it's declined, results may fall short of what you're hoping for.
See how we build your site →
Not sure which package fits?Call us and we'll talk through your goals, and the best path to hit them.
📞 Call 866-VIBE-SEO

Hands off SEO

SEO for therapists and mental health practices in Ashburn, done for you every week

The agency treats an Ashburn therapy practice site as a working asset: audited, repaired, extended and reported on, every month. Keyword research gives each thing people search its own page, so your pages stop competing with each other. Plans start at $750 a month, month to month, and everything built belongs to you. Per city, the agency builds one landing page and up to six service pages, each on the template of your homepage. Five cities fit on Economy and twenty five on Standard, while Premium has no limit at all. Every page gets schema in month one, along with an audit and fixes for speed, the phone layout, crawling, indexing, HTTPS, sitemaps, canonicals and redirects.

Your Google Business Profile gets its categories, services, photos and Q&A set up properly, followed by three to five posts a week and a professional reply to every review. The blog runs weekly, three times a week or daily, by plan. Standard and above add citations in the directories that matter, white hat backlinks, and press releases sent to more than 500 outlets each quarter or month. Every month brings a report of rankings, map pack position, traffic, calls and form fills, measured from baselines recorded first and explained by a real person who knows the account. Hand therapy practice marketing in Ashburn over if the practice owner has no spare hours, and read the monthly report instead of doing the work.

🧩 Do-It-Yourself · The Plugin

The last SEO plugin you'll ever install.

Yoast and Rank Math color a dot green and call it a day. Vibe actually does the work: it spins up unlimited local landing pages, pulls real keyword demand, fixes your technical SEO, and builds your schema, a complete SEO toolkit living right inside your WordPress admin.

🏙️

Unlimited local pages

Turn one template into a ranking landing page for every city you serve, hundreds of unique pages in minutes, not months of copy-paste.

📊

Real keyword demand, built in

Pull live Google search volume for your services and towns, so you build for demand that's provably there: not vanity keywords.

🔧

Six scanners, one-click fixes

Speed, schema, meta, links and more. Vibe finds what's holding your rankings back and fixes it for you, it doesn't just flag it and shrug.

🧬

Rich-result schema

Automatic structured data that earns stars, FAQs and rich snippets in Google, no code, no stacking five plugins to get there.

✏️

Edit in plain English

Describe the change you want and the built-in assistant makes it live. It's a power tool you drive, you stay in control the whole time.

🔌

Fits your stack

Enfold, Elementor, Divi and more, and it mirrors cleanly to Yoast or Rank Math if you're already running one.

Explore the plugin → Free version available · no credit card

Inside your WordPress

If you already edit your therapy practice site in Ashburn, start with these tools

Often the person who keeps the site for therapists in Ashburn also returns calls from clients. Running an agency on it is how Vibe SEO was built, while most SEO plugins color a dot green and leave the rest to you. Keywords reads your own Search Console: page two queries with real impressions, pages seen but not clicked, and questions no page of yours answers. Finding problems falls to six scanners, one each for links, AI copy, grammar, SEO, Google Signal and duplicate text, and each finding gets a plain explanation and a fix on the same screen. The links scanner would flag a broken link on the homepage, such as a button pointing to a deleted page. No rebuild is needed: the plugin works beside Enfold, Elementor, Divi and most other page builders.

Bulk SEO fixes titles and descriptions for a hundred pages on one screen, Image SEO writes alt text and converts images to WebP, and Redirects catches 404s. Your therapy practice site can start free, and paid plans start at $45 a month for one site. Business Profile posts go out on a schedule through GBP Automation, which writes each review a reply in your voice and holds anything below your star floor for approval. Service Areas pulls the places you serve from OpenStreetMap, and Virtual Pages and Generation make a real indexable page for each, with Block Variations rotating the wording. Instructions in plain English go to the Vibe AI assistant, powered by Claude, right inside the admin. Keeping the work in house means you decide what changes on the Ashburn site and when.

🤖 Autonomous SEO · Add-on

A team of 27 AI agents, powerhousing your SEO every single day.

Agentic supercharges the plugin with 27 specialized AI agents that write, fix, optimize, and expand your site around the clock, each an expert at one job, all working together inside the guardrails you set. It's an entire SEO department that never sleeps, never forgets, and gets smarter every day.

They publish fresh content, repair technical issues, target new keywords, build out your service area, watch your Google Search Console results, and double down on what's working, while a built-in adversary and safety officer reject anything that isn't right before it ever touches your live site.

Add Agentic → $250/mo: founding price, locked in for life · add-on to any plugin plan
Your agents · today27 working
✍️Author published "Spring maintenance in Ashburn"live ✓
🔧Fixer repaired 3 broken links + 2 thin metasdone ✓
📍GBP posted today's update + replied to a reviewdone ✓
🎯Strategist targeted a high-intent keyword clustermapped ✓
🛡️Adversary rejected 2 weak drafts pre-publishsafe ✓
📈Analyst: a "near me" keyword #12 → #4+8 ✓

Writers

Daily blogs + unique page content written to the phrases Ashburn searches.

Fixers

Scan and repair broken links, weak titles, thin metas and missing schema.

Strategists

Cluster the high-value keyword + its long-tail cousins onto one page.

Expanders

Build new city & service pages to cover your whole area, safely.

Stalkers

Study local competitors and surface the gaps for you to take.

Analysts

Learn from Search Console outcomes and double down on what ranks.

Local / GBP

Daily Google Business posts, review replies and profile hygiene.

Guardians

Adversary review, spam-safety and self-monitoring so nothing bad ships.

Agents by job

What changes for therapists in Ashburn when an AI crew runs the plugin

A therapy practice site in Ashburn needs daily upkeep, pages, replies and fixes, and the practice owner rarely has that kind of time. Inside your own WordPress site, where every change stays visible and reversible, Agentic works through the plugin as an add on. The team is 27 specialized agents. Six of them, the Analysts, run the scanners and write work orders. The Author's work covers fixes for whatever the Analysts find and original copy for every page's target phrase. The Keyword Strategist gives each page one head term and its long tail phrases, so no two pages chase one search. The Expander builds the service and area pages you are missing. The Stalker reads your competitors' public pages, never copies them, and writes a gap brief for the Expander or the Author.

Each day the GBP Agent posts to your Business Profile and routes negative reviews to you; the Authority Builder audits citations and drafts link outreach for you to send. Before anything publishes, the Reviewer, also called the Adversary, tries to reject the draft and removes any claim you did not verify at setup. The Search Safety Officer limits the pace at which new pages publish and vetoes doorway spam outright. Approval is automatic or one click, you choose which pages the agents may touch and how many changes a day, and one switch pauses the agents. At $250 a month on top of the plugin, month to month, Agentic turns a toolkit into a department, one that works whether or not you had time. Staying visible as a therapist in Ashburn takes daily work, and the controls above keep that work yours to approve, cap and pause.

How it works

From "where do I even start" to ranking in four steps.

1

Audit & Strategy

We analyze your site, your competitors, and what Ashburn is searching for, then map the keywords worth winning.

2

Build & Optimize

Technical fixes, on-page optimization, new service & city pages, schema, and a fully tuned Google Business Profile.

3

Publish & Promote

Weekly content, GBP posts, reviews, press releases and backlinks, the steady signals that move rankings.

4

Measure & Grow

Monthly audits and plain-English reports show what moved and what's next. We double down on what works.

The scoreboard

Results you can measure: page by page.

Rankings, traffic and calls are tracked from a baseline set before any work starts, so you can see what moved.

+38
avg. positions gained per tracked keyword
3.1×
more pages ranking in the top 10
Weekly
fresh content & GBP posts published
50+
Domain Rating target on Standard+
Before → After · 90 days
"near me" searches#41→#4
your top Ashburn keyword#28→#2
"best in Ashburn" terms#33→#6
buyer "pricing" searches#52→#9
urgent "now" searches#19→#1
💰 AI-Automated Ad Campaigns

SEO wins the long game. G Money wins you leads today.

Google Ads, run by AI. Tell it a weekly budget and G Money builds, launches, and optimizes your Google Ads from scratch (keywords, AI-written ads, bidding, and conversion tracking), then learns from real qualified leads and revenue, not just clicks. No agency retainer, no dashboards full of knobs. Just a budget.

Here's the part that makes it unfair: it's never done testing. From day one it runs dozens of split tests in parallel (different headlines, descriptions, audiences, bids and channels all at once), measures each one down to qualified leads and closed revenue, then kills the losers, scales the winners, and writes fresh ad creative to beat its own best. Every day the budget shifts toward whatever's producing the cheapest real customers. And because it learns across every account on the platform, your campaigns launch smart on day one and only get sharper.

Just set a budget. No setup, no knobs
Launched already optimized, day one
Search, Local Services & Performance Max
Optimizes to qualified leads & revenue
Hard spend guardrails, self-monitoring
Gets smarter across every account
Weekly budgetoptimizing live
$1,000 /week
Local Services Ads$420 · $18/lead
Search$330 · $24/lead
Performance Max$180 · $31/lead
Remarketing$70 · $12/lead
Budget flows to the cheapest qualified leads52 leads · $19 avg
01 · TEST

Split-test everything

Dozens of ads, audiences & bids, head-to-head.

02 · LEARN

Measure real outcomes

Scored down to qualified leads & revenue.

03 · IMPROVE

Reallocate & rewrite

Winners scale, losers cut, new creative added daily.

Questions therapists and mental health practices in Ashburn ask us

Can my Ashburn therapy practice outrank Psychology Today profiles in search?
For broad terms, rarely. For specialty and modality searches, often yes, because a focused page with genuine expertise answers the question better than a directory listing ever can. Build one page per specialty, written in your own voice, and keep each one updated as your training grows. Link those pages to your directory profiles so the two support each other rather than competing.
Should a Virginia therapist build telehealth pages that cover the whole state?
Yes, if you offer telehealth. Statewide pages reach clients outside Loudoun who search by specialty, and they complement your local office pages rather than competing with them. Keep each telehealth page honest about where you can and cannot practice. Clear boundaries protect both your license and the trust of anyone reading the page.
What should an Ashburn therapist write for professionals stressed by long commutes?
Write about burnout, work stress and the pressure of demanding careers, in terms a busy professional would recognize, and mention evening or telehealth appointments. Few therapists address the high-pressure workplace directly. A page that names those stresses and describes your approach helps the right clients feel understood before they ever call.
How can a Loudoun therapist write about anxiety in a way that feels distinct?
Pick two or three areas you truly treat, such as anxiety, parenting or couples work, and write specific pages with what a first session looks like. Describe real situations in general terms, never identifying anyone. Clients search for their problem, not a title, so a focused page matches them better than a long list.
Should an Ashburn therapist publish content aimed at teens and parents?
Yes, if you work with young people. Write separate pages for parents and for teens, covering school stress, anxiety and how therapy works with consent and privacy. Parents are usually the ones searching, so answer their worries about confidentiality, scheduling around school and what involvement they will have.
What should an Ashburn therapist say about out of network clients and session fees?
State which insurance plans you accept, whether you offer out of network receipts, and your session fees if you choose to publish them. Clients often leave when they cannot tell what therapy costs. Clear information screens in the right clients and reduces back and forth before the first appointment.
How do I handle reviews and privacy as a therapist in Virginia?
You cannot confirm that anyone is a client, so respond to reviews generically and never reference treatment. Instead of seeking reviews, make your site and profile credible with licensure, training and approach. Mental health clients value privacy, so your content should reassure them about confidentiality.
When do Ashburn people search for therapy, and how should I time content?
Searches often rise after the new year, at the start of the school year, and around holidays that bring stress. Publish content ahead of those times on topics such as relationships, anxiety and transitions. Keep your intake process simple, since people who reach out are often hesitant and may give up if forms are complicated.

Ready to rank for therapists and mental health practices in your market?

Let our team run your SEO end-to-end, or put the Vibe SEO plugin to work today. Either way, you'll always know where your rankings, traffic and calls stand.

Questions? Call 866-VIBE-SEO and talk to a real strategist.