SEO for Roofers in Delaware

Delaware's housing stock tells a roofer most of what matters about this market. The median home here was built in 1993, so a large share of the original asphalt shingles in town have already been replaced once, and the subdivisions that went up during the commuter boom are reaching the age where another tear off is due. Homeowners rarely plan for that day. They search after a windstorm strips tabs off a ridge or a stain spreads across a bedroom ceiling, and they phone whoever looks credible near the top of the map.

Trusted by local businesses across the U.S.1,200+ pages optimizedWeekly content & GBP postsPowered by Claude AI

Watch the overview of our products and services

Watch this video for a breakdown of our products and services

Drew, our founder, walks through the plugin, the 27 AI agents, the done-for-you agency packages and G Money, and who each one is for. Jump to the part you need:

Prefer to read? Explore what we do →

Want help choosing? Tell us about your business.

First, how does your Delaware site look right now?

Free instant scan of your actual page. The same checks Google and the AI answer engines run.

Local SEO in Delaware

How roofers get found in Delaware

That reactive habit shapes the whole plan. Your Google Business Profile has to sit high in the local pack for roof repair and replacement in Delaware, and it needs recent reviews that describe real jobs. A profile whose reviews stopped arriving two years ago looks abandoned beside a rival who collected several last month. Ask every satisfied homeowner for a few honest sentences, and reply to each review personally rather than with a canned thank you.

Central Ohio weather hands you seasonal topics worth writing about. Cold, snowy winters create ice dams along eaves, and the freeze and thaw cycle loosens flashing around chimneys, skylights and vents. Warm, humid summers bring thunderstorms with wind and hail. A page showing what ice dam damage looks like from inside an attic answers a question owners actually type in February, and a storm response page refreshed after each event proves your crews were working locally that week. Gutter guards and attic ventilation pages fit the same season, since poor airflow under the deck often makes ice dams worse.

The replacement jobs are worth chasing. With a median home value of $279,400 and owners holding about 62 percent of homes, Delaware has a deep pool of people who will finance a full new roof instead of patching for one more season. Insurance claim help, financing, gutter work and material choices such as architectural shingles or standing seam metal each deserve a separate page, because each one is its own search with its own worry behind it.

Expect real competition. Columbus roofing outfits reach north along U.S. 23 and chase the same homeowners, so visibility here comes from steady work rather than a single website refresh. Build pages for the townships across Delaware County you truly serve, keep your business name, address and phone identical on every listing, and earn links through local sponsorships, supplier directories and community projects.

Measure the work by booked inspections, not by traffic alone. Track which pages and which profile actions produce calls, note the subdivision or township each lead came from, and expand the pages that consistently fill your schedule with replacement estimates.

The Delaware search market

What it actually takes to get found in Delaware.

Real numbers for this city, not a sales pitch.

Local search demand

Roofers: what customers in Delaware search for.

Real monthly Google searches in Delaware for the phrases people use when they need roofers, and what one click costs in Google Ads. Ranking for them organically costs nothing per click.

What they searchSearches / monthCost per click
roofer near me70/mo$66.51
roofing company40/monot enough data
roof repair30/monot enough data
metal roofing20/mo$18.62
roof replacement10/monot enough data
roof leak repair10/monot enough data

About 180 searches a month in Delaware for roofers. Every one of them is a customer looking for a business like yours.

Google Ads Keyword Planner, geo-targeted to Delaware, measured October 2026.

See done-for-you packagesScan my site free

What the table says

Delaware roofers: the six phrases and the page each one gets

Homeowners typing roofer near me in Delaware number 70 a month, the lead of the table. Roofing company follows with 40, roof repair with 30 and metal roofing with 20, and roof replacement and roof leak repair sit tied at 10 each. Roofer near me gets the homepage, and the Business Profile is set up with it so the map listing matches. After that the pages run in table order: roofing company, then roof repair, then metal roofing, then a page each for roof replacement and roof leak repair, with neither of those two ahead. Across the table that is 180 searches a month from homeowners wanting a close roofer, homeowners choosing between companies, and homeowners naming a job or a material. That is the ground SEO for Roofers in Delaware covers, with one head term on each page.

Delaware at a glance

43,168people
16,397households
$92,928median household income
$279,400median home value
1993median year built
62%owner-occupied

Source: U.S. Census Bureau, ACS 5-year (2023).

What kind of business are you?

We tune the playbook to the trade, the search behaviour is completely different.

Don't see your trade? Tell us what you do and we'll look at the real search demand for it.

Browse every trade we cover

Nearby

We also help roofers in cities near Delaware.

Crews based in Delaware take calls from these cities every week. Each has its own page with local search demand and a plan built for that market.

Looking for more than roofers SEO? See all SEO services in Delaware or across Ohio.

Four ways to grow

However you're built, there's a Vibe that fits Delaware.

Hire our team, run the plugin yourself, unleash the autonomous agent team, or let AI run your Google Ads. Mix and match as you grow.

Done-For-You · Agency

No marketing team?

Hire ours.

Hand your SEO to a team that lives in it. We run rankings, content, GBP, technical fixes and links end-to-end, and report your rankings, traffic and calls every month.

  • A full SEO department, no payroll
  • Everything handled for you
  • Clear monthly reporting
See packages →
Do-It-Yourself · Plugin

Have a team?

Give them a superpower.

The Vibe SEO plugin puts an AI assistant (Powered by Claude) in WordPress. Describe a change in plain English and it ships live, plus bulk generation, audits and schema tools.

  • Ship 10× faster
  • Enfold, Elementor, Divi + more
  • Mirrors to Yoast / Rank Math
Explore The Plugin →
Autonomous · AI Team

Want it hands-off?

Unleash 27 agents.

Agentic bolts a team of 27 AI agents onto your plugin, writing, fixing, optimizing and expanding your site every day, inside guardrails you set. The plugin, self-driving.

  • 27 specialists working daily
  • Writes, fixes & expands automatically
  • You approve the big moves
Explore Agentic →
Paid Ads · Automated

Want leads today?

Put G Money on it.

SEO compounds; G Money brings leads this week. It is Google Ads run by AI: it builds your account, then moves budget every day toward the ads that bring qualified leads.

  • Just set a budget
  • Never stops split-testing
  • Optimizes to qualified leads
Meet G Money →

Everything under one roof

What we optimize, and why it matters.

Modern SEO isn't one lever. It's a system. We work all of it, so nothing quietly holds you back.

Keyword & Rank Strategy

We find the exact phrases your customers type, from "near me" searches to the long-tail questions your customers ask, and engineer each page to own them. One page per intent, so you catch traffic from every angle without competing with yourself.

See the numbers for your market →

On-Page Optimization

Titles, meta descriptions, headings, internal links, image alt text and copy, all tuned on every page so Google understands precisely what you offer, where, and to whom. The unglamorous work that quietly wins page one.

Scan your site for this →

Technical SEO

The plumbing Google grades you on: site speed & Core Web Vitals, crawlability, indexation, XML sitemaps, structured data, mobile-first, HTTPS, canonicals, and clean redirects. If Google can't crawl it, it can't rank it.

Check your site now →

AEO: Answer Engine Optimization

Search is moving to AI. We optimize you to be cited by Google AI Overviews, ChatGPT, Perplexity and Gemini, through entity clarity, structured data, FAQ & how-to schema, and authoritative, quotable content. Be the answer, not just a blue link.

Included in every package →

Google Business Profile

Win the local map pack, where the calls actually come from. Full GBP optimization: categories, services, photos, attributes and Q&A, 3 to 5 posts a week, plus review generation and professional responses to every review, good or bad.

Local & GBP, in our packages →

Content & Blogging

Weekly, original, search-targeted articles that answer the real questions your customers ask, build topical authority, and give Google fresh reasons to rank you. Written to sound like an expert in Delaware, never spun filler.

Or let 27 agents write it →

Authority & Backlinks

Press releases to 500+ outlets, local citation building, and a clean, white-hat backlink campaign that pushes your Domain Rating up. Authority is the trust signal that separates page one from page five.

In our packages →

Reporting & Audits

Monthly SEO audits, error resolution, and reports that track your keyword positions, traffic and calls against a baseline, so you can see what moved. No fluff, no mystery, no "trust us."

Common questions →

Conversion & Trust

Rankings only pay when they convert. We tighten calls-to-action, surface reviews and trust signals, and make sure the customer who finds you actually picks up the phone or fills out the form.

Get started →

Done-For-You SEO

Want us to run SEO for you?

Every package delivers the same complete SEO system, done for you. The tiers scale how many markets we target and how often we run press, and the plugin is included in every one.

Economy
$750/mo
Get found locally and build momentum.
  • Up to 5 target cities
  • Weekly blog content
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
Content & Pages
  • Weekly blog content
  • We use your homepage as the template and expand it out to up to 5 target cities, each city gets its own primary landing page + up to 6 service pages
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Most popular
Standard
$1,500/mo
Expand across services & nearby cities.
  • Up to 25 target cities
  • 3 blog posts / week
  • Quarterly press releases (Jan, Apr, Jul, Oct)
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • 3 blog posts / week
  • We use your homepage as the template and expand it out to up to 25 target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Quarterly press releases (Jan, Apr, Jul, Oct) to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Premium
$3,500/mo
Dominate your market, aggressively.
  • Unlimited target cities
  • Daily blog posts
  • Monthly press releases
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to unlimited target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Custom Premier
from $10,000/mo
For multi-state & nationwide businesses.
  • Uncapped, multi-state / nationwide
  • Daily blog posts
  • Monthly press releases, per district / site
  • Dedicated account manager
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to uncapped, multi-state / nationwide, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases, per district / site to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Your Team
  • A dedicated account manager who knows your account
Call 866-VIBE-SEO
🏗️ One-time add-on New Website Build starting at $2,000 Some sites need a fresh, purpose-built foundation to hit maximum results. Pricing starts at $2,000 and scales with the size and complexity of the site. If we recommend a rebuild and it's declined, results may fall short of what you're hoping for.
See how we build your site →
Not sure which package fits?Call us and we'll talk through your goals, and the best path to hit them.
📞 Call 866-VIBE-SEO

Agency work

Every week, the website jobs a Delaware roofing company skips

Estimates fill the day for a Delaware roofing company, and the website jobs wait. The agency does them every week. The first month goes to the technical foundation: speed, the phone layout, crawling, indexing, HTTPS, sitemaps, canonicals and redirects, each audited and fixed, with schema on every page. Keyword research maps one page to each thing people search for, so your pages stop competing with each other. A second city such as Dublin gets a landing page cloned from your homepage, which works as the template, plus as many as six service pages. Your plan caps the cities: five cities on Economy, twenty five on Standard, no limit on Premium.

For the map, your Business Profile needs categories, services, photos and Q&A filled in right. The agency does that, then posts three to five times a week and replies professionally to every review. Blog posts run at your plan's rate: weekly, three times a week or daily. Standard and above bring citations, white hat backlinks and press releases, which go out quarterly or monthly. Each press release is sent to more than 500 outlets. Baselines come first; the monthly report then covers rankings, map pack position, traffic, calls and form fills, and a real person who knows the account walks you through it. If you are shopping for SEO services for Delaware roofers, ask who does the walking. The agency plan is from $750 a month, month to month, and everything built is yours.

🧩 Do-It-Yourself · The Plugin

The last SEO plugin you'll ever install.

Yoast and Rank Math color a dot green and call it a day. Vibe actually does the work: it spins up unlimited local landing pages, pulls real keyword demand, fixes your technical SEO, and builds your schema, a complete SEO toolkit living right inside your WordPress admin.

🏙️

Unlimited local pages

Turn one template into a ranking landing page for every city you serve, hundreds of unique pages in minutes, not months of copy-paste.

📊

Real keyword demand, built in

Pull live Google search volume for your services and towns, so you build for demand that's provably there: not vanity keywords.

🔧

Six scanners, one-click fixes

Speed, schema, meta, links and more. Vibe finds what's holding your rankings back and fixes it for you, it doesn't just flag it and shrug.

🧬

Rich-result schema

Automatic structured data that earns stars, FAQs and rich snippets in Google, no code, no stacking five plugins to get there.

✏️

Edit in plain English

Describe the change you want and the built-in assistant makes it live. It's a power tool you drive, you stay in control the whole time.

🔌

Fits your stack

Enfold, Elementor, Divi and more, and it mirrors cleanly to Yoast or Rank Math if you're already running one.

Explore the plugin → Free version available · no credit card

The plugin

What the plugin reads on a roofer's WordPress site in Delaware

Most SEO plugins turn a dot green and leave the rest to you; this one was built by running an agency on it. Six scanners audit the whole site, links, AI copy, grammar, SEO, Google Signal and duplicate text, and each finding comes with a plain explanation and a fix you can apply from the same screen. That is where roofing SEO in Delaware starts: a storm repair page pointing at a dead address gets flagged, with the repair beside it. Keywords reads your own Search Console: page two queries with real impressions, pages seen but not clicked, and questions no page of yours answers.

Service Areas pulls the places you serve from OpenStreetMap, and Virtual Pages and Generation make a real indexable page for each, with Block Variations rotating the wording. Dublin and Grove City are places a Delaware crew could list. In Bulk SEO, the titles and descriptions of a hundred pages are editable on one screen. Image SEO gives each roof photo alt text and a WebP copy. Redirects catches a dead URL as a 404, then makes the 301. Business Profile posts run on a schedule set in GBP Automation. It also answers positive reviews in your voice, and it holds any review below your star floor until you decide. The Vibe AI assistant, powered by Claude, takes instructions in plain English right in the admin. The plugin is free to start. Paid plans are $45 a month for one site, and it runs next to Enfold, Elementor, Divi and most builders.

🤖 Autonomous SEO · Add-on

A team of 27 AI agents, powerhousing your SEO every single day.

Agentic supercharges the plugin with 27 specialized AI agents that write, fix, optimize, and expand your site around the clock, each an expert at one job, all working together inside the guardrails you set. It's an entire SEO department that never sleeps, never forgets, and gets smarter every day.

They publish fresh content, repair technical issues, target new keywords, build out your service area, watch your Google Search Console results, and double down on what's working, while a built-in adversary and safety officer reject anything that isn't right before it ever touches your live site.

Add Agentic → $250/mo: founding price, locked in for life · add-on to any plugin plan
Your agents · today27 working
✍️Author published "Spring maintenance in Delaware"live ✓
🔧Fixer repaired 3 broken links + 2 thin metasdone ✓
📍GBP posted today's update + replied to a reviewdone ✓
🎯Strategist targeted a high-intent keyword clustermapped ✓
🛡️Adversary rejected 2 weak drafts pre-publishsafe ✓
📈Analyst: a "near me" keyword #12 → #4+8 ✓

Writers

Daily blogs + unique page content written to the phrases Delaware searches.

Fixers

Scan and repair broken links, weak titles, thin metas and missing schema.

Strategists

Cluster the high-value keyword + its long-tail cousins onto one page.

Expanders

Build new city & service pages to cover your whole area, safely.

Stalkers

Study local competitors and surface the gaps for you to take.

Analysts

Learn from Search Console outcomes and double down on what ranks.

Local / GBP

Daily Google Business posts, review replies and profile hygiene.

Guardians

Adversary review, spam-safety and self-monitoring so nothing bad ships.

Agent team

The staff behind SEO for Roofers in Delaware, working through WordPress

Think of Agentic as a staff you add to the plugin. Its work happens in your own WordPress site, visible and reversible. The team is 27 specialized agents. Six of them, the Analysts, run the scanners and write work orders. On your Delaware pages the Author repairs what the Analysts report, then writes fresh copy for each page's target phrase. The Keyword Strategist gives each page one head term and its long tail phrases, so no two pages chase one search. Roof repair, for one, never shares a URL with roofing company.

The Expander builds the missing service and area pages, the GBP Agent posts daily and routes negative reviews to you, and the Authority Builder audits citations and drafts link outreach for you to send. The Stalker studies the public pages of competing roofers in Delaware and writes a gap brief; it never copies a word. The Reviewer, also called the Adversary, tries to reject every draft and strikes any claim that was not verified at setup. Any doorway spam gets a veto from the Search Safety Officer, and so does a pace of new pages that runs too fast. Approval is automatic or one click, you choose which pages the agents may touch and how many changes a day, and one switch pauses the agents. Agentic is $250 a month on top of the plugin, month to month: a toolkit becomes a department that works whether or not you had time.

How it works

From "where do I even start" to ranking in four steps.

1

Audit & Strategy

We analyze your site, your competitors, and what Delaware is searching for, then map the keywords worth winning.

2

Build & Optimize

Technical fixes, on-page optimization, new service & city pages, schema, and a fully tuned Google Business Profile.

3

Publish & Promote

Weekly content, GBP posts, reviews, press releases and backlinks, the steady signals that move rankings.

4

Measure & Grow

Monthly audits and plain-English reports show what moved and what's next. We double down on what works.

The scoreboard

Results you can measure: page by page.

Rankings, traffic and calls are tracked from a baseline set before any work starts, so you can see what moved.

+38
avg. positions gained per tracked keyword
3.1×
more pages ranking in the top 10
Weekly
fresh content & GBP posts published
50+
Domain Rating target on Standard+
Before → After · 90 days
"near me" searches#41→#4
your top Delaware keyword#28→#2
"best in Delaware" terms#33→#6
buyer "pricing" searches#52→#9
urgent "now" searches#19→#1
💰 AI-Automated Ad Campaigns

SEO wins the long game. G Money wins you leads today.

Google Ads, run by AI. Tell it a weekly budget and G Money builds, launches, and optimizes your Google Ads from scratch (keywords, AI-written ads, bidding, and conversion tracking), then learns from real qualified leads and revenue, not just clicks. No agency retainer, no dashboards full of knobs. Just a budget.

Here's the part that makes it unfair: it's never done testing. From day one it runs dozens of split tests in parallel (different headlines, descriptions, audiences, bids and channels all at once), measures each one down to qualified leads and closed revenue, then kills the losers, scales the winners, and writes fresh ad creative to beat its own best. Every day the budget shifts toward whatever's producing the cheapest real customers. And because it learns across every account on the platform, your campaigns launch smart on day one and only get sharper.

Just set a budget. No setup, no knobs
Launched already optimized, day one
Search, Local Services & Performance Max
Optimizes to qualified leads & revenue
Hard spend guardrails, self-monitoring
Gets smarter across every account
Weekly budgetoptimizing live
$1,000 /week
Local Services Ads$420 · $18/lead
Search$330 · $24/lead
Performance Max$180 · $31/lead
Remarketing$70 · $12/lead
Budget flows to the cheapest qualified leads52 leads · $19 avg
01 · TEST

Split-test everything

Dozens of ads, audiences & bids, head-to-head.

02 · LEARN

Measure real outcomes

Scored down to qualified leads & revenue.

03 · IMPROVE

Reallocate & rewrite

Winners scale, losers cut, new creative added daily.

Questions roofers in Delaware ask us

How do I compete with Columbus roofers advertising in Delaware?
Lean on proximity and proof. A crew based in or near Delaware can show photos from nearby jobs, reviews from neighbors and faster inspection appointments. Google weighs distance and relevance heavily in the map pack, so a complete profile with a genuine local address often holds organic map placement against a distant company that is mostly buying ads.
Does my roofing website need its own page for storm damage?
Yes. Storm searches spike suddenly and come from owners who want a quick inspection and help with an insurance claim. A dedicated page explaining how you inspect, how you document damage for adjusters and how soon you can reach a Delaware address converts far better than a general services page that buries storm work in a list.
How should a Delaware roofer write about replacing shingles on early nineties houses?
Explain that original roofs on homes of that age are at or past their expected life, and describe warning signs such as curling, granule loss and leaks around vents. Local owners search for how long a roof should last. A page with photos from similar houses in town gives them a reason to call.
What should a Delaware roofer say about insurance claims after a Central Ohio windstorm?
Explain how you document damage, work with adjusters and what homeowners should photograph before repairs start. Keep the tone helpful and avoid promising claim outcomes. After a storm, owners search for this guidance at night, so a clear page published ahead of time puts you in front of urgent buyers.
Which roofing materials need separate pages for Delaware homes with aging shingles?
Give asphalt shingles, metal and architectural shingles their own pages, covering cost drivers, lifespan and how each handles Ohio winters. Owners comparing bids want to know what differs between them. Explain warranties plainly and show completed local roofs, so your page helps the buyer understand why quotes vary.
How do Delaware roofers handle reviews when storm chasers move in after hail?
Collect reviews steadily so your profile shows years of local work, not a burst after one storm. Out of town crews appear and vanish, so emphasize your local address, license and insurance. Homeowners burned by door knockers look for a name they can find again, which your review history proves.
Why should a Delaware roofer publish a page about attic ventilation and ice dams?
Because many owners blame the roof for problems that start in the attic. Explain how poor airflow and insulation cause ice dams along eaves, and what a proper fix includes. The page captures winter searches and positions you as the contractor who solves the cause, not only the leak.
What photos help a Delaware roofer win trust before anyone climbs the roof?
Show before and after shots of real local roofs, close ups of flashing and a clean job site after cleanup. Homeowners cannot see the work, so photos of tear off and underlayment prove the quality. Label them by neighborhood or house age, and refresh them regularly on your profile.

Ready to rank for roofers in your market?

Let our team run your SEO end-to-end, or put the Vibe SEO plugin to work today. Either way, you'll always know where your rankings, traffic and calls stand.

Questions? Call 866-VIBE-SEO and talk to a real strategist.