SEO for Roofers in Baldwin

A Baldwin homeowner discovering a ceiling stain needs to distinguish an available roofing crew from a company that only collects inquiries. Your search presence should make that distinction before the first call. Along the South Shore, established roofers compete with larger service businesses reaching across Nassau County. We build roofing SEO around the repairs and replacements your crew actually performs, with a clear route from a mobile search to an answered phone. A visitor should quickly understand who will inspect the roof and how an appointment gets arranged.

Trusted by local businesses across the U.S.1,200+ pages optimizedWeekly content & GBP postsPowered by Claude AI

Watch the overview of our products and services

Watch this video for a breakdown of our products and services

Drew, our founder, walks through the plugin, the 27 AI agents, the done-for-you agency packages and G Money, and who each one is for. Jump to the part you need:

Prefer to read? Explore what we do →

Want help choosing? Tell us about your business.

First, how does your Baldwin site look right now?

Free instant scan of your actual page. The same checks Google and the AI answer engines run.

Local SEO in Baldwin

How roofers get found in Baldwin

Baldwin's median home construction year is 1949, making the relationship between an older house and its current roofing assembly worth explaining. Homeowners may need an inspection of flashing, ventilation, roof layers, or decking before choosing a replacement scope. Useful service pages describe those decisions without presuming every original component remains in place. Photographs of your own completed work can show the difference between a limited repair and a larger project, while captions explain the problem your roofer found and the solution the customer approved.

Leak repair deserves a different search destination from a planned roof replacement. Someone trying to contain water needs your response hours, inspection process, and emergency service limits immediately. A household comparing replacement proposals wants material options, cleanup arrangements, warranty responsibilities, and the reasons estimates differ. We separate those paths so an urgent caller avoids a long sales presentation and a careful buyer finds enough detail to request a serious estimate. Each page can compete for a specific roofing need rather than repeating one general company introduction.

Your business profile should accurately describe your operation, and project images should belong to your company. Review requests can follow completed jobs without steering customers toward particular language. We also check whether directory listings lead to your current number and whether your website clearly identifies the business responsible for estimates, installation, and follow through.

Competition should be assessed from several points around Baldwin rather than from your office alone. Searches near Grand Avenue may show a different collection of roofers from searches closer to Merrick Road. We examine that variation, improve the pages associated with your strongest services, and track which inquiries become inspections. Expansion into other Nassau County communities should follow the territory your team can reliably cover. Reporting should distinguish a replacement consultation from an unrelated solicitation, giving you a practical view of where search visibility supports the work you want.

The Baldwin search market

What it actually takes to get found in Baldwin.

Real numbers for this city, not a sales pitch.

Local search demand

Roofers: what customers in Baldwin search for.

Real monthly Google searches in Baldwin for the phrases people use when they need roofers, and what one click costs in Google Ads. Ranking for them organically costs nothing per click.

What they searchSearches / monthCost per click
roofer near me10/monot enough data
roof repair10/monot enough data
roofing company10/monot enough data
roof replacement10/monot enough data
roof leak repair10/monot enough data
metal roofing10/monot enough data

About 60 searches a month in Baldwin for roofers. Every one of them is a customer looking for a business like yours.

Google Ads Keyword Planner, geo-targeted to Baldwin, measured October 2026.

See done-for-you packagesScan my site free

Six equal phrases

SEO for Baldwin roofers: six equal phrases, one homepage

Baldwin types six roofing phrases, and every one draws 10 searches a month, 60 in all. Roofer near me sits on the homepage by rule, because a near me phrase is the one that pairs with the Business Profile for the map. Its five equals, metal roofing, roof leak repair, roof repair, roof replacement and roofing company, get a page apiece with no order among them. In SEO for Roofers in Baldwin, six phrases mean the homepage plus five pages. Since none leads, homeowners here search about equally for a crew, a repair, a replacement, a leak fix and a material.

Baldwin at a glance

33,595people
10,785households
$139,840median household income
$578,200median home value
1949median year built
88%owner-occupied

Source: U.S. Census Bureau, ACS 5-year (2023).

What kind of business are you?

We tune the playbook to the trade, the search behaviour is completely different.

Don't see your trade? Tell us what you do and we'll look at the real search demand for it.

Browse every trade we cover

Nearby

We also help roofers in cities near Baldwin.

Crews based in Baldwin take calls from these cities every week. Each has its own page with local search demand and a plan built for that market.

Looking for more than roofers SEO? See all SEO services in Baldwin or across New York.

Four ways to grow

However you're built, there's a Vibe that fits Baldwin.

Hire our team, run the plugin yourself, unleash the autonomous agent team, or let AI run your Google Ads. Mix and match as you grow.

Done-For-You · Agency

No marketing team?

Hire ours.

Hand your SEO to a team that lives in it. We run rankings, content, GBP, technical fixes and links end-to-end, and report your rankings, traffic and calls every month.

  • A full SEO department, no payroll
  • Everything handled for you
  • Clear monthly reporting
See packages →
Do-It-Yourself · Plugin

Have a team?

Give them a superpower.

The Vibe SEO plugin puts an AI assistant (Powered by Claude) in WordPress. Describe a change in plain English and it ships live, plus bulk generation, audits and schema tools.

  • Ship 10× faster
  • Enfold, Elementor, Divi + more
  • Mirrors to Yoast / Rank Math
Explore The Plugin →
Autonomous · AI Team

Want it hands-off?

Unleash 27 agents.

Agentic bolts a team of 27 AI agents onto your plugin, writing, fixing, optimizing and expanding your site every day, inside guardrails you set. The plugin, self-driving.

  • 27 specialists working daily
  • Writes, fixes & expands automatically
  • You approve the big moves
Explore Agentic →
Paid Ads · Automated

Want leads today?

Put G Money on it.

SEO compounds; G Money brings leads this week. It is Google Ads run by AI: it builds your account, then moves budget every day toward the ads that bring qualified leads.

  • Just set a budget
  • Never stops split-testing
  • Optimizes to qualified leads
Meet G Money →

Everything under one roof

What we optimize, and why it matters.

Modern SEO isn't one lever. It's a system. We work all of it, so nothing quietly holds you back.

Keyword & Rank Strategy

We find the exact phrases your customers type, from "near me" searches to the long-tail questions your customers ask, and engineer each page to own them. One page per intent, so you catch traffic from every angle without competing with yourself.

See the numbers for your market →

On-Page Optimization

Titles, meta descriptions, headings, internal links, image alt text and copy, all tuned on every page so Google understands precisely what you offer, where, and to whom. The unglamorous work that quietly wins page one.

Scan your site for this →

Technical SEO

The plumbing Google grades you on: site speed & Core Web Vitals, crawlability, indexation, XML sitemaps, structured data, mobile-first, HTTPS, canonicals, and clean redirects. If Google can't crawl it, it can't rank it.

Check your site now →

AEO: Answer Engine Optimization

Search is moving to AI. We optimize you to be cited by Google AI Overviews, ChatGPT, Perplexity and Gemini, through entity clarity, structured data, FAQ & how-to schema, and authoritative, quotable content. Be the answer, not just a blue link.

Included in every package →

Google Business Profile

Win the local map pack, where the calls actually come from. Full GBP optimization: categories, services, photos, attributes and Q&A, 3 to 5 posts a week, plus review generation and professional responses to every review, good or bad.

Local & GBP, in our packages →

Content & Blogging

Weekly, original, search-targeted articles that answer the real questions your customers ask, build topical authority, and give Google fresh reasons to rank you. Written to sound like an expert in Baldwin, never spun filler.

Or let 27 agents write it →

Authority & Backlinks

Press releases to 500+ outlets, local citation building, and a clean, white-hat backlink campaign that pushes your Domain Rating up. Authority is the trust signal that separates page one from page five.

In our packages →

Reporting & Audits

Monthly SEO audits, error resolution, and reports that track your keyword positions, traffic and calls against a baseline, so you can see what moved. No fluff, no mystery, no "trust us."

Common questions →

Conversion & Trust

Rankings only pay when they convert. We tighten calls-to-action, surface reviews and trust signals, and make sure the customer who finds you actually picks up the phone or fills out the form.

Get started →

Done-For-You SEO

Want us to run SEO for you?

Every package delivers the same complete SEO system, done for you. The tiers scale how many markets we target and how often we run press, and the plugin is included in every one.

Economy
$750/mo
Get found locally and build momentum.
  • Up to 5 target cities
  • Weekly blog content
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
Content & Pages
  • Weekly blog content
  • We use your homepage as the template and expand it out to up to 5 target cities, each city gets its own primary landing page + up to 6 service pages
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Most popular
Standard
$1,500/mo
Expand across services & nearby cities.
  • Up to 25 target cities
  • 3 blog posts / week
  • Quarterly press releases (Jan, Apr, Jul, Oct)
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • 3 blog posts / week
  • We use your homepage as the template and expand it out to up to 25 target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Quarterly press releases (Jan, Apr, Jul, Oct) to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Premium
$3,500/mo
Dominate your market, aggressively.
  • Unlimited target cities
  • Daily blog posts
  • Monthly press releases
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to unlimited target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Custom Premier
from $10,000/mo
For multi-state & nationwide businesses.
  • Uncapped, multi-state / nationwide
  • Daily blog posts
  • Monthly press releases, per district / site
  • Dedicated account manager
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to uncapped, multi-state / nationwide, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases, per district / site to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Your Team
  • A dedicated account manager who knows your account
Call 866-VIBE-SEO
🏗️ One-time add-on New Website Build starting at $2,000 Some sites need a fresh, purpose-built foundation to hit maximum results. Pricing starts at $2,000 and scales with the size and complexity of the site. If we recommend a rebuild and it's declined, results may fall short of what you're hoping for.
See how we build your site →
Not sure which package fits?Call us and we'll talk through your goals, and the best path to hit them.
📞 Call 866-VIBE-SEO

The agency

Baldwin roofers on Google Maps, with the weekly work taken over

The website list at a Baldwin roofing company grows while the crew is out, and the agency works through it. Month one is the technical foundation: speed, the phone layout, crawling, indexing, HTTPS, sitemaps, canonicals and redirects, audited and fixed, with schema on every page. Each search term is mapped to a single page, so no two of your pages split the same search. Landing pages for each city are modeled on your homepage, with up to six service pages under each. The plans are five cities on Economy, twenty five on Standard, no limit on Premium.

SEO services for Baldwin roofers include the reviews homeowners read first. The Business Profile gets its categories, services, photos and Q&A set up properly, then three to five posts a week and a professional reply to every review. Which of weekly, three times a week or daily the blog follows is decided by the plan. Standard and above add citations in the directories that matter, white hat backlinks, and press releases sent to more than 500 outlets each quarter or month. Baselines are logged before work begins, and a real person who knows the account presents each monthly report: rankings, map pack position, traffic, calls and form fills. The agency plan is from $750 a month, month to month.

🧩 Do-It-Yourself · The Plugin

The last SEO plugin you'll ever install.

Yoast and Rank Math color a dot green and call it a day. Vibe actually does the work: it spins up unlimited local landing pages, pulls real keyword demand, fixes your technical SEO, and builds your schema, a complete SEO toolkit living right inside your WordPress admin.

🏙️

Unlimited local pages

Turn one template into a ranking landing page for every city you serve, hundreds of unique pages in minutes, not months of copy-paste.

📊

Real keyword demand, built in

Pull live Google search volume for your services and towns, so you build for demand that's provably there: not vanity keywords.

🔧

Six scanners, one-click fixes

Speed, schema, meta, links and more. Vibe finds what's holding your rankings back and fixes it for you, it doesn't just flag it and shrug.

🧬

Rich-result schema

Automatic structured data that earns stars, FAQs and rich snippets in Google, no code, no stacking five plugins to get there.

✏️

Edit in plain English

Describe the change you want and the built-in assistant makes it live. It's a power tool you drive, you stay in control the whole time.

🔌

Fits your stack

Enfold, Elementor, Divi and more, and it mirrors cleanly to Yoast or Rank Math if you're already running one.

Explore the plugin → Free version available · no credit card

The plugin

SEO for Roofers in Baldwin: scanners, Keywords and Service Areas at work

Roofing SEO in Baldwin starts with whatever your site is doing wrong, and the plugin lists it for you in the WordPress admin. Most SEO plugins color a dot green and leave the rest to you; this one was built by running an agency on it. Six scanners check links, AI copy, grammar, SEO, Google Signal and duplicate text, and every finding comes with a plain explanation and a fix on the same screen. The links scanner would catch a dead link on a financing page. Keywords reads your own Search Console: page two queries with real impressions, pages seen but not clicked, and questions no page of yours answers. Aim it at roofer near me first.

Service Areas pulls the places you serve from OpenStreetMap, and Virtual Pages and Generation make a real indexable page for each, with Block Variations rotating the wording. Bulk SEO edits a hundred titles and descriptions per screen, Image SEO covers alt text and WebP, and a 404 meets a 301 courtesy of Redirects. Baldwin crews often work in Hempstead and Freeport too. The admin also houses the Vibe AI assistant, powered by Claude, and plain English is all it asks for. GBP Automation posts on a schedule and answers positive reviews in your voice, holding anything below your star floor for approval. Enfold, Elementor, Divi and most builders all sit beside it. Start on the free version. Paid plans are $45 a month for one site.

🤖 Autonomous SEO · Add-on

A team of 27 AI agents, powerhousing your SEO every single day.

Agentic supercharges the plugin with 27 specialized AI agents that write, fix, optimize, and expand your site around the clock, each an expert at one job, all working together inside the guardrails you set. It's an entire SEO department that never sleeps, never forgets, and gets smarter every day.

They publish fresh content, repair technical issues, target new keywords, build out your service area, watch your Google Search Console results, and double down on what's working, while a built-in adversary and safety officer reject anything that isn't right before it ever touches your live site.

Add Agentic → $250/mo: founding price, locked in for life · add-on to any plugin plan
Your agents · today27 working
✍️Author published "Spring maintenance in Baldwin"live ✓
🔧Fixer repaired 3 broken links + 2 thin metasdone ✓
📍GBP posted today's update + replied to a reviewdone ✓
🎯Strategist targeted a high-intent keyword clustermapped ✓
🛡️Adversary rejected 2 weak drafts pre-publishsafe ✓
📈Analyst: a "near me" keyword #12 → #4+8 ✓

Writers

Daily blogs + unique page content written to the phrases Baldwin searches.

Fixers

Scan and repair broken links, weak titles, thin metas and missing schema.

Strategists

Cluster the high-value keyword + its long-tail cousins onto one page.

Expanders

Build new city & service pages to cover your whole area, safely.

Stalkers

Study local competitors and surface the gaps for you to take.

Analysts

Learn from Search Console outcomes and double down on what ranks.

Local / GBP

Daily Google Business posts, review replies and profile hygiene.

Guardians

Adversary review, spam-safety and self-monitoring so nothing bad ships.

The crew

Roofing SEO in Baldwin, staffed by a team of agents

Roofing companies around Baldwin keep adding pages. Agentic runs through the plugin as an add on, and nothing it changes leaves your WordPress site; you can see each change and reverse it. The team is 27 specialized agents. Six of them, the Analysts, run the scanners and write work orders. The Author acts on the Analysts' flags first, and only afterward writes new copy for a page's target phrase. The Keyword Strategist gives each page one head term and its long tail phrases, so no two pages chase one search. It takes up roofer near me first and keeps roofing company off that page.

The Stalker reads competitors' public pages, never copies, and writes a gap brief for the Expander or the Author. The Expander builds the pages that Baldwin service and area searches need. Daily posts are the GBP Agent's, and so is routing a negative review to you. Where a Baldwin listing is wrong, the Authority Builder finds it, and link outreach it drafts waits for you to send. The Reviewer, also called the Adversary, tries to reject every draft and strikes any claim that was not verified at setup. The Search Safety Officer paces how fast new pages go out and vetoes doorway spam. Approval is automatic or one click, you choose which pages the agents may touch and how many changes a day, and one switch pauses the agents. Agentic is $250 a month on top of the plugin, month to month: a toolkit becomes a department that works whether or not you had time.

How it works

From "where do I even start" to ranking in four steps.

1

Audit & Strategy

We analyze your site, your competitors, and what Baldwin is searching for, then map the keywords worth winning.

2

Build & Optimize

Technical fixes, on-page optimization, new service & city pages, schema, and a fully tuned Google Business Profile.

3

Publish & Promote

Weekly content, GBP posts, reviews, press releases and backlinks, the steady signals that move rankings.

4

Measure & Grow

Monthly audits and plain-English reports show what moved and what's next. We double down on what works.

The scoreboard

Results you can measure: page by page.

Rankings, traffic and calls are tracked from a baseline set before any work starts, so you can see what moved.

+38
avg. positions gained per tracked keyword
3.1×
more pages ranking in the top 10
Weekly
fresh content & GBP posts published
50+
Domain Rating target on Standard+
Before → After · 90 days
"near me" searches#41→#4
your top Baldwin keyword#28→#2
"best in Baldwin" terms#33→#6
buyer "pricing" searches#52→#9
urgent "now" searches#19→#1
💰 AI-Automated Ad Campaigns

SEO wins the long game. G Money wins you leads today.

Google Ads, run by AI. Tell it a weekly budget and G Money builds, launches, and optimizes your Google Ads from scratch (keywords, AI-written ads, bidding, and conversion tracking), then learns from real qualified leads and revenue, not just clicks. No agency retainer, no dashboards full of knobs. Just a budget.

Here's the part that makes it unfair: it's never done testing. From day one it runs dozens of split tests in parallel (different headlines, descriptions, audiences, bids and channels all at once), measures each one down to qualified leads and closed revenue, then kills the losers, scales the winners, and writes fresh ad creative to beat its own best. Every day the budget shifts toward whatever's producing the cheapest real customers. And because it learns across every account on the platform, your campaigns launch smart on day one and only get sharper.

Just set a budget. No setup, no knobs
Launched already optimized, day one
Search, Local Services & Performance Max
Optimizes to qualified leads & revenue
Hard spend guardrails, self-monitoring
Gets smarter across every account
Weekly budgetoptimizing live
$1,000 /week
Local Services Ads$420 · $18/lead
Search$330 · $24/lead
Performance Max$180 · $31/lead
Remarketing$70 · $12/lead
Budget flows to the cheapest qualified leads52 leads · $19 avg
01 · TEST

Split-test everything

Dozens of ads, audiences & bids, head-to-head.

02 · LEARN

Measure real outcomes

Scored down to qualified leads & revenue.

03 · IMPROVE

Reallocate & rewrite

Winners scale, losers cut, new creative added daily.

Questions roofers in Baldwin ask us

How should our Baldwin roofing website explain storm inspections?
Describe what your inspector examines, how findings are documented, and how the homeowner receives a proposed scope. Keep repair recommendations separate from promises about an insurance decision. Baldwin customers comparing contractors need an understandable inspection process and photographs of actual conditions. If you offer temporary protection, explain availability and its limits so callers know which help your crew can provide before a full repair is scheduled.
Can roof repair searches bring us larger replacement projects?
A repair inquiry can reveal a roof that needs broader attention, but the page should first answer the homeowner's immediate concern. Explain assessment, repair feasibility, and when replacement deserves consideration. For Baldwin roofing businesses, tracking the progression from inspection to accepted proposal shows whether repair visibility contributes worthwhile projects. Recommendations should follow roof conditions rather than a marketing preference for a larger contract.
What should Baldwin roofers say about inspections after nor'easters and hurricane winds?
Explain what you check after high wind: lifted shingles, flashing, ridge caps and any sign of leaks in the attic. Coastal storms hit Long Island differently than hail, so describe wind damage, not just hail. Tell homeowners how to document damage before calling their insurer, and how soon you can inspect.
How do older roof decks in 1949 houses change our estimate page?
Explain that houses built around 1949 may have older sheathing, multiple shingle layers or past patchwork discovered only after tear-off, and that you describe how such surprises are priced. A homeowner who understands the possible extra cost trusts an estimate that includes the explanation rather than a surprise on the final bill.
Which roofing materials should a South Shore roofer compare for salt air and wind?
Compare architectural shingles with higher wind ratings, corrosion-resistant flashing and fasteners and underlayment suited to coastal moisture. Be honest about what lasts in damp, salty conditions and what your crew installs. A homeowner near the water searches for material advice, and a clear comparison gives you the advantage over generic pages.
What proof separates a Baldwin roofer from crews arriving after nor'easters?
Show a local address, your Nassau County home improvement license number, insurance proof and photos of past Baldwin roofs. Out of area crews arrive after storms with rented trucks and a landing page, but cannot show years of neighbors who recommend them. Reviews dated across several years are your strongest evidence.
What licensing and insurance proof belongs on a Nassau County roofing page?
Display your home improvement license number, liability and workers' compensation coverage and any manufacturer certifications you hold, and tell homeowners how to verify them. Roofing is a trade where customers worry about being cheated, so a proof page near your contact details reduces the hesitation before a first call.
How should a roofer's Google profile handle photos of leak repairs in Baldwin?
Upload before and after photos of repaired flashing, chimneys and valleys, labeled with the type of repair, and avoid pictures of homes where the owner has not agreed. Leak repair customers want to see that small jobs are welcome, and these images show you handle them, not just full replacements.

Ready to rank for roofers in your market?

Let our team run your SEO end-to-end, or put the Vibe SEO plugin to work today. Either way, you'll always know where your rankings, traffic and calls stand.

Questions? Call 866-VIBE-SEO and talk to a real strategist.