SEO for Painting Contractors in Kalamazoo

Anyone with a brush and a truck can call themselves a painter in Kalamazoo, and many do, particularly in summer when students and part timers pick up side jobs. That keeps prices low and makes homeowners assume every painter is the same. A professional company has to show, clearly and quickly, why its work lasts longer and why that justifies a higher quote.

Trusted by local businesses across the U.S.1,200+ pages optimizedWeekly content & GBP postsPowered by Claude AI

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First, how does your Kalamazoo site look right now?

Free instant scan of your actual page. The same checks Google and the AI answer engines run.

Local SEO in Kalamazoo

How painting contractors get found in Kalamazoo

The climate makes your argument for you. Humid summers and cold, snowy winters punish exterior paint, and poorly prepared siding blisters, cracks and peels within a couple of seasons. Explain your prep in detail: scraping, sanding, priming bare wood, caulking joints and choosing products rated for wide temperature swings. Homeowners who have watched a cheap job fail will read every word, and they will call the company that explained it.

The housing stock adds technical depth. With a median build year of 1959, much of the city carries layers of old paint, some of it containing lead. Writing about lead safe work practices, the federal renovation rules for older homes and how you protect families with young children shows real expertise. It also reassures landlords, who must follow those rules on rentals and need a contractor who knows them.

Rental repaints are a steady market here. Only 43 percent of homes are owner occupied, so property managers and landlords repaint units constantly between tenants, often on tight summer schedules after the academic year ends. A page dedicated to turnover painting, with fast scheduling and durable, washable finishes, can bring dependable repeat work that smooths out the seasons.

Cabinet refinishing is another strong niche. With a median home value of $164,500, many owners prefer refreshing kitchen cabinets to a full remodel, and that search is far less crowded than general house painting.

Kalamazoo is a competitive market for painting, so a single services page will not carry you. Write separate pages for exterior painting, interior painting, cabinet refinishing, deck and fence staining, and commercial repaints, each with photos from local jobs and a clear description of your process. A gallery organized by house style, such as postwar ranches, Cape Cods and older two story homes, shows prospects work on houses like theirs. Ask customers to mention how the job held up after a winter, because durability is the claim every competitor makes and few can prove. Reviews that describe a crew showing up on time and leaving the site clean also carry real weight with careful buyers.

The Kalamazoo search market

What it actually takes to get found in Kalamazoo.

Real numbers for this city, not a sales pitch.

Local search demand

Painting Contractors: what customers in Kalamazoo search for.

Real monthly Google searches in Kalamazoo for the phrases people use when they need painting contractors, and what one click costs in Google Ads. Ranking for them organically costs nothing per click.

What they searchSearches / monthCost per click
painters near me50/mo$16.99
interior painting30/mo$7.68
house painters10/monot enough data
painting contractor10/monot enough data
exterior house painting10/monot enough data
cabinet painting10/mo$2.17

About 120 searches a month in Kalamazoo for painting contractors. Every one of them is a customer looking for a business like yours.

Google Ads Keyword Planner, geo-targeted to Kalamazoo, measured October 2026.

See done-for-you packagesScan my site free

Kalamazoo search numbers

What the Kalamazoo figures say before a painting site is built

The biggest search in Kalamazoo is painters near me, at 50 a month, and SEO for painting contractors in Kalamazoo is planned from the whole set of phrases. The sum is 120 searches a month, spread across six phrases. The other phrases follow at these levels: interior painting at 30 and house painters, painting contractor, exterior house painting, and cabinet painting tied at 10. The map is covered by the Business Profile, paired with painters near me, the one near me phrase. On the homepage, the head term is painters near me. Every other phrase is given its own page, never doubled up with a second head term. These phrases come from property owners looking into painters, and each one gets an answer of its own. This is the plan to look for in an SEO agency for Kalamazoo painters.

Kalamazoo at a glance

73,132people
29,580households
$48,965median household income
$164,500median home value
1959median year built
43%owner-occupied

Source: U.S. Census Bureau, ACS 5-year (2023).

What kind of business are you?

We tune the playbook to the trade, the search behaviour is completely different.

Don't see your trade? Tell us what you do and we'll look at the real search demand for it.

Browse every trade we cover

Four ways to grow

However you're built, there's a Vibe that fits Kalamazoo.

Hire our team, run the plugin yourself, unleash the autonomous agent team, or let AI run your Google Ads. Mix and match as you grow.

Done-For-You · Agency

No marketing team?

Hire ours.

Hand your SEO to a team that lives in it. We run rankings, content, GBP, technical fixes and links end-to-end, and report your rankings, traffic and calls every month.

  • A full SEO department, no payroll
  • Everything handled for you
  • Clear monthly reporting
See packages →
Do-It-Yourself · Plugin

Have a team?

Give them a superpower.

The Vibe SEO plugin puts an AI assistant (Powered by Claude) in WordPress. Describe a change in plain English and it ships live, plus bulk generation, audits and schema tools.

  • Ship 10× faster
  • Enfold, Elementor, Divi + more
  • Mirrors to Yoast / Rank Math
Explore The Plugin →
Autonomous · AI Team

Want it hands-off?

Unleash 27 agents.

Agentic bolts a team of 27 AI agents onto your plugin, writing, fixing, optimizing and expanding your site every day, inside guardrails you set. The plugin, self-driving.

  • 27 specialists working daily
  • Writes, fixes & expands automatically
  • You approve the big moves
Explore Agentic →
Paid Ads · Automated

Want leads today?

Put G Money on it.

SEO compounds; G Money brings leads this week. It is Google Ads run by AI: it builds your account, then moves budget every day toward the ads that bring qualified leads.

  • Just set a budget
  • Never stops split-testing
  • Optimizes to qualified leads
Meet G Money →

Everything under one roof

What we optimize, and why it matters.

Modern SEO isn't one lever. It's a system. We work all of it, so nothing quietly holds you back.

Keyword & Rank Strategy

We find the exact phrases your customers type, from "near me" searches to the long-tail questions your customers ask, and engineer each page to own them. One page per intent, so you catch traffic from every angle without competing with yourself.

See the numbers for your market →

On-Page Optimization

Titles, meta descriptions, headings, internal links, image alt text and copy, all tuned on every page so Google understands precisely what you offer, where, and to whom. The unglamorous work that quietly wins page one.

Scan your site for this →

Technical SEO

The plumbing Google grades you on: site speed & Core Web Vitals, crawlability, indexation, XML sitemaps, structured data, mobile-first, HTTPS, canonicals, and clean redirects. If Google can't crawl it, it can't rank it.

Check your site now →

AEO: Answer Engine Optimization

Search is moving to AI. We optimize you to be cited by Google AI Overviews, ChatGPT, Perplexity and Gemini, through entity clarity, structured data, FAQ & how-to schema, and authoritative, quotable content. Be the answer, not just a blue link.

Included in every package →

Google Business Profile

Win the local map pack, where the calls actually come from. Full GBP optimization: categories, services, photos, attributes and Q&A, 3 to 5 posts a week, plus review generation and professional responses to every review, good or bad.

Local & GBP, in our packages →

Content & Blogging

Weekly, original, search-targeted articles that answer the real questions your customers ask, build topical authority, and give Google fresh reasons to rank you. Written to sound like an expert in Kalamazoo, never spun filler.

Or let 27 agents write it →

Authority & Backlinks

Press releases to 500+ outlets, local citation building, and a clean, white-hat backlink campaign that pushes your Domain Rating up. Authority is the trust signal that separates page one from page five.

In our packages →

Reporting & Audits

Monthly SEO audits, error resolution, and reports that track your keyword positions, traffic and calls against a baseline, so you can see what moved. No fluff, no mystery, no "trust us."

Common questions →

Conversion & Trust

Rankings only pay when they convert. We tighten calls-to-action, surface reviews and trust signals, and make sure the customer who finds you actually picks up the phone or fills out the form.

Get started →

Done-For-You SEO

Want us to run SEO for you?

Every package delivers the same complete SEO system, done for you. The tiers scale how many markets we target and how often we run press, and the plugin is included in every one.

Economy
$750/mo
Get found locally and build momentum.
  • Up to 5 target cities
  • Weekly blog content
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
Content & Pages
  • Weekly blog content
  • We use your homepage as the template and expand it out to up to 5 target cities, each city gets its own primary landing page + up to 6 service pages
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Most popular
Standard
$1,500/mo
Expand across services & nearby cities.
  • Up to 25 target cities
  • 3 blog posts / week
  • Quarterly press releases (Jan, Apr, Jul, Oct)
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • 3 blog posts / week
  • We use your homepage as the template and expand it out to up to 25 target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Quarterly press releases (Jan, Apr, Jul, Oct) to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Premium
$3,500/mo
Dominate your market, aggressively.
  • Unlimited target cities
  • Daily blog posts
  • Monthly press releases
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to unlimited target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Custom Premier
from $10,000/mo
For multi-state & nationwide businesses.
  • Uncapped, multi-state / nationwide
  • Daily blog posts
  • Monthly press releases, per district / site
  • Dedicated account manager
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to uncapped, multi-state / nationwide, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases, per district / site to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Your Team
  • A dedicated account manager who knows your account
Call 866-VIBE-SEO
🏗️ One-time add-on New Website Build starting at $2,000 Some sites need a fresh, purpose-built foundation to hit maximum results. Pricing starts at $2,000 and scales with the size and complexity of the site. If we recommend a rebuild and it's declined, results may fall short of what you're hoping for.
See how we build your site →
Not sure which package fits?Call us and we'll talk through your goals, and the best path to hit them.
📞 Call 866-VIBE-SEO

The agency

SEO for painting contractors in Kalamazoo, done for you every week

In Kalamazoo, a painting site takes steady work to stay current, and the agency does that work week after week. For Kalamazoo and every other city you want to win, your homepage is the template for a landing page and up to six service pages. The plan sets the city count, with five on Economy, twenty five on Standard and no limit on Premium. Keyword research maps one page to each thing property owners search for, so your pages stop competing with each other. Speed, the phone layout, crawling, indexing, HTTPS, sitemaps, canonicals and redirects all get audited and fixed in month one, and schema goes on every page.

At $750 a month and up, month to month, you own everything the agency builds. The Business Profile property owners see on the map gets categories, services, photos and Q&A set up properly, three to five posts a week, and a professional reply to every review. Blog posts for your painting site go out weekly, three times a week or daily, by plan. Citations in the directories that matter, white hat backlinks and press releases sent to more than 500 outlets each quarter or month are all part of Standard and above. Every month brings a report of rankings, map pack position, traffic, calls and form fills, measured from baselines recorded first and explained by a real person who knows the account. Hand painting marketing in Kalamazoo over if the owner has no spare hours, and read the monthly report instead of doing the work.

🧩 Do-It-Yourself · The Plugin

The last SEO plugin you'll ever install.

Yoast and Rank Math color a dot green and call it a day. Vibe actually does the work: it spins up unlimited local landing pages, pulls real keyword demand, fixes your technical SEO, and builds your schema, a complete SEO toolkit living right inside your WordPress admin.

🏙️

Unlimited local pages

Turn one template into a ranking landing page for every city you serve, hundreds of unique pages in minutes, not months of copy-paste.

📊

Real keyword demand, built in

Pull live Google search volume for your services and towns, so you build for demand that's provably there: not vanity keywords.

🔧

Six scanners, one-click fixes

Speed, schema, meta, links and more. Vibe finds what's holding your rankings back and fixes it for you, it doesn't just flag it and shrug.

🧬

Rich-result schema

Automatic structured data that earns stars, FAQs and rich snippets in Google, no code, no stacking five plugins to get there.

✏️

Edit in plain English

Describe the change you want and the built-in assistant makes it live. It's a power tool you drive, you stay in control the whole time.

🔌

Fits your stack

Enfold, Elementor, Divi and more, and it mirrors cleanly to Yoast or Rank Math if you're already running one.

Explore the plugin → Free version available · no credit card

Run it yourself

The person who already edits the Kalamazoo painting site can run its SEO

Often the person who keeps the site for painting companies in Kalamazoo also returns calls from property owners. Ask most SEO plugins for help and they color a dot green and leave the rest to you; Vibe SEO was built by running an agency on it. You can tell the Vibe AI assistant what you want in plain English from inside the admin, and it runs on Claude. Each of the six scanners, for links, AI, grammar, SEO, Google Signal and duplicate text, pairs its findings with a plain explanation and a fix on the same screen. The links scanner would flag a broken link on the homepage, such as a button pointing to a deleted page. Keywords reads your own Search Console: page two queries with real impressions, pages seen but not clicked, and questions no page of yours answers.

Service Areas pulls the places you serve from OpenStreetMap, and Virtual Pages and Generation make a real indexable page for each, with Block Variations rotating the wording. Image SEO writes alt text and converts images to WebP, Redirects catches 404s, and Bulk SEO fixes titles and descriptions for a hundred pages on one screen. Through GBP Automation, posts reach your Business Profile on a schedule and reviews get a reply in your voice, with anything below a star floor you set held for your approval. Enfold, Elementor, Divi and most other builders keep working with the plugin installed beside them. Paid plans start at $45 a month for one site, and the plugin is free to start. No retainer and no handoff: you keep control of the Kalamazoo site.

🤖 Autonomous SEO · Add-on

A team of 27 AI agents, powerhousing your SEO every single day.

Agentic supercharges the plugin with 27 specialized AI agents that write, fix, optimize, and expand your site around the clock, each an expert at one job, all working together inside the guardrails you set. It's an entire SEO department that never sleeps, never forgets, and gets smarter every day.

They publish fresh content, repair technical issues, target new keywords, build out your service area, watch your Google Search Console results, and double down on what's working, while a built-in adversary and safety officer reject anything that isn't right before it ever touches your live site.

Add Agentic → $250/mo: founding price, locked in for life · add-on to any plugin plan
Your agents · today27 working
✍️Author published "Spring maintenance in Kalamazoo"live ✓
🔧Fixer repaired 3 broken links + 2 thin metasdone ✓
📍GBP posted today's update + replied to a reviewdone ✓
🎯Strategist targeted a high-intent keyword clustermapped ✓
🛡️Adversary rejected 2 weak drafts pre-publishsafe ✓
📈Analyst: a "near me" keyword #12 → #4+8 ✓

Writers

Daily blogs + unique page content written to the phrases Kalamazoo searches.

Fixers

Scan and repair broken links, weak titles, thin metas and missing schema.

Strategists

Cluster the high-value keyword + its long-tail cousins onto one page.

Expanders

Build new city & service pages to cover your whole area, safely.

Stalkers

Study local competitors and surface the gaps for you to take.

Analysts

Learn from Search Console outcomes and double down on what ranks.

Local / GBP

Daily Google Business posts, review replies and profile hygiene.

Guardians

Adversary review, spam-safety and self-monitoring so nothing bad ships.

Agentic add on

Agentic, the add on that runs the plugin daily for painters in Kalamazoo

Every painter in Kalamazoo is up against other painting companies that keep posting and updating, and the owner rarely has time for that. The page for interior painting gets looked after day to day, not when time allows. You keep control while a toolkit becomes a department that works whether or not you had time, for $250 a month on top of the plugin, month to month. The team is 27 specialized agents. Six of them, the Analysts, run the scanners and write work orders. Fixing what the Analysts find is the Author's job, along with writing original copy for each page's target phrase. The Keyword Strategist gives each page one head term and its long tail phrases, so no two pages chase one search. Any service or area you cover without a page is work for the Expander, which builds that page.

The Stalker's rule is read, never copy: it goes through competitors' public pages and writes a gap brief for the Expander or the Author. The GBP Agent posts every day and passes negative reviews to you, while the Authority Builder audits citations and drafts link outreach for you to send. Anything that looks like doorway spam is vetoed by the Search Safety Officer, which also controls the pace of new pages. No claim you did not verify at setup survives the Reviewer, also called the Adversary, which tries to reject every draft. Approval is automatic or one click, you choose which pages the agents may touch and how many changes a day, and one switch pauses the agents. Agentic is an add on that works through the plugin, and every change stays in your own WordPress site, visible and reversible. For painting companies in Kalamazoo, what the agents add is time: the daily upkeep gets done, and you still approve, cap and pause it.

How it works

From "where do I even start" to ranking in four steps.

1

Audit & Strategy

We analyze your site, your competitors, and what Kalamazoo is searching for, then map the keywords worth winning.

2

Build & Optimize

Technical fixes, on-page optimization, new service & city pages, schema, and a fully tuned Google Business Profile.

3

Publish & Promote

Weekly content, GBP posts, reviews, press releases and backlinks, the steady signals that move rankings.

4

Measure & Grow

Monthly audits and plain-English reports show what moved and what's next. We double down on what works.

The scoreboard

Results you can measure: page by page.

Rankings, traffic and calls are tracked from a baseline set before any work starts, so you can see what moved.

+38
avg. positions gained per tracked keyword
3.1×
more pages ranking in the top 10
Weekly
fresh content & GBP posts published
50+
Domain Rating target on Standard+
Before → After · 90 days
"near me" searches#41→#4
your top Kalamazoo keyword#28→#2
"best in Kalamazoo" terms#33→#6
buyer "pricing" searches#52→#9
urgent "now" searches#19→#1
💰 AI-Automated Ad Campaigns

SEO wins the long game. G Money wins you leads today.

Google Ads, run by AI. Tell it a weekly budget and G Money builds, launches, and optimizes your Google Ads from scratch (keywords, AI-written ads, bidding, and conversion tracking), then learns from real qualified leads and revenue, not just clicks. No agency retainer, no dashboards full of knobs. Just a budget.

Here's the part that makes it unfair: it's never done testing. From day one it runs dozens of split tests in parallel (different headlines, descriptions, audiences, bids and channels all at once), measures each one down to qualified leads and closed revenue, then kills the losers, scales the winners, and writes fresh ad creative to beat its own best. Every day the budget shifts toward whatever's producing the cheapest real customers. And because it learns across every account on the platform, your campaigns launch smart on day one and only get sharper.

Just set a budget. No setup, no knobs
Launched already optimized, day one
Search, Local Services & Performance Max
Optimizes to qualified leads & revenue
Hard spend guardrails, self-monitoring
Gets smarter across every account
Weekly budgetoptimizing live
$1,000 /week
Local Services Ads$420 · $18/lead
Search$330 · $24/lead
Performance Max$180 · $31/lead
Remarketing$70 · $12/lead
Budget flows to the cheapest qualified leads52 leads · $19 avg
01 · TEST

Split-test everything

Dozens of ads, audiences & bids, head-to-head.

02 · LEARN

Measure real outcomes

Scored down to qualified leads & revenue.

03 · IMPROVE

Reallocate & rewrite

Winners scale, losers cut, new creative added daily.

Questions painting contractors in Kalamazoo ask us

What paint topics do Kalamazoo homeowners actually search for online?
They look up costs, how long exterior paint should last, whether to paint or replace old siding, and how to deal with peeling. Interior questions focus on colors, cabinet painting and drywall repair. Answering those clearly, with local photos and honest pricing ranges, attracts buyers who value quality over the cheapest bid. A short seasonal note explaining why exterior work in Michigan usually runs from late spring to early fall, and how temperature and humidity affect curing, also helps homeowners plan and shows you think about durability.
Should I market lead safe certification on my painting website?
Yes. Older homes are common in the city, and both homeowners and landlords worry about lead paint. Stating your certification, explaining your containment process and describing cleanup builds confidence. It also helps you rank for searches from people who specifically want a contractor qualified to work on older houses.
How do I explain exterior prep so homeowners pay for quality?
Show each prep step with photos: scraping, sanding, priming bare wood and caulking joints, and say what cheaper bids skip. Homeowners who saw paint peel after a few seasons will read every detail. Tie each step to Kalamazoo's humid summers and snowy winters to show why the prep matters.
What should my cabinet refinishing page include for local owners?
Show before and after photos, the finishing process, how long kitchens are out of use and a price range compared with replacement. Owners of mid century homes often want a refresh instead of a full remodel. Add a note about door and hardware options so visitors can picture the result.
How can I win turnover painting contracts from property managers?
Create a page covering fast scheduling, durable washable finishes, unit count capacity and invoicing per property. Managers need work done in tight windows after leases end. Offer a simple form for unit lists, and reply quickly with a quote. Reliability matters to them more than the lowest price.
Which lead safety details should a Kalamazoo painter explain in writing?
Explain that older homes may have lead paint, how you contain dust and who on your team is trained to follow the federal renovation rule. Avoid legal advice. Parents of young children and landlords look for this, so show certifications you actually hold and link the page from your interior and rental pages.
How should I present color help for dim mid century Kalamazoo rooms?
Offer a color consultation page that explains how you help choose shades, whether samples are included and how lighting in older, smaller rooms changes a color. Add photos of finished rooms from local homes. Many homeowners begin with color questions, so a helpful page leads them to book an estimate and shows you care about the result.
How do I price against low bids on Kalamazoo's older houses?
Publish a plain explanation of what your quote includes, such as insurance, scraping, priming and cleanup, and why older plaster and layered paint need that work. Show one job where a skipped step failed, with the owner's permission. You will not win every comparison, but you will keep customers who want a finish that lasts.

Ready to rank for painting contractors in your market?

Let our team run your SEO end-to-end, or put the Vibe SEO plugin to work today. Either way, you'll always know where your rankings, traffic and calls stand.

Questions? Call 866-VIBE-SEO and talk to a real strategist.