SEO for Solar Installers in Elgin

Solar carries a reputation problem the honest installers did not create but now have to manage. Years of door knocking, aggressive phone sales and lead resellers have produced homeowners who are genuinely curious about solar and deeply wary of anyone selling it. Many have heard promises that their electric bill would vanish, or watched a neighbor's installer disappear before the warranty mattered. That history shapes how an Elgin homeowner approaches the whole decision.

Trusted by local businesses across the U.S.1,200+ pages optimizedWeekly content & GBP postsPowered by Claude AI

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First, how does your Elgin site look right now?

Free instant scan of your actual page. The same checks Google and the AI answer engines run.

Local SEO in Elgin

How solar installers get found in Elgin

The result is a buyer who researches thoroughly and quietly before ever reaching out. They read about payback periods, panel degradation, how net metering works with ComEd, what Illinois incentive programs exist, and what happens to a warranty if the company folds. They are searching for a reason to trust someone and screening out anything that sounds like a pitch. Content that answers those questions plainly is the only kind that earns their call. Many also want to know whether a battery makes sense when summer storms knock out power, and an honest answer about cost and backup limits builds credibility.

Elgin has a solid base of potential solar buyers. Owners make up 71 percent of Elgin households, and the typical house dates to about 1976, which means many roofs are on their second or third shingle layer. That raises a practical question every installer should address: should a homeowner replace the roof before adding panels? A page explaining roof condition, the cost of removing and reinstalling panels later, and how to time both projects is exactly what a careful buyer wants.

Illinois solar rules carry more weight for an Elgin buyer than any national average. Net metering terms, state incentive programs and utility credit structures change through legislation and regulatory decisions, and a national solar site cannot explain how they apply to a specific ComEd customer in Kane County. Snowy winters also raise questions about winter production and snow load, while summer storms bring up hail resistance. Local installers who explain all this honestly own an opening the national players cannot fill.

Solar research tied to Elgin is modest in volume, so the installer who ranks first can win most local researchers and then build pages for nearby towns one at a time. Show real installations on Elgin roofs with system size, expected annual production and the homeowner's own words about the experience. Publish your warranty terms, your workmanship guarantee and how long your company has operated. A cautious buyer who has been burned by a door knocker wants evidence that you will still answer the phone in ten years, and a transparent site is the first piece of that evidence.

The Elgin search market

What it actually takes to get found in Elgin.

Real numbers for this city, not a sales pitch.

Local search demand

Solar Installers: what customers in Elgin search for.

Real monthly Google searches in Elgin for the phrases people use when they need solar installers, and what one click costs in Google Ads. Ranking for them organically costs nothing per click.

What they searchSearches / monthCost per click
solar panels90/mo$8.82
solar installation10/monot enough data
solar companies near me10/monot enough data
solar panel cost10/mo$4.71
home solar10/monot enough data
solar installers0/monot enough data

About 130 searches a month in Elgin for solar installers. Every one of them is a customer looking for a business like yours.

Google Ads Keyword Planner, geo-targeted to Elgin, measured October 2026.

See done-for-you packagesScan my site free

Elgin search numbers

What homeowners type when they look for solar installers in Elgin

With 90 searches a month, solar panels is the largest figure SEO for solar installers in Elgin has to plan around. Each phrase is one way homeowners describe the work they want done. Lower down sit solar installation, solar companies near me, solar panel cost, and home solar tied at 10. The sum over the five phrases is 130 searches a month. On the map, the Business Profile is paired with solar companies near me. Of all the phrases, solar panels is the one your homepage is written for. Each of the other phrases is written as its own page with one head term. A plan built on these phrases is what a digital marketing agency for Elgin solar installers should put in front of you.

Elgin at a glance

114,106people
38,846households
$88,316median household income
$252,400median home value
1976median year built
71%owner-occupied

Source: U.S. Census Bureau, ACS 5-year (2023).

What kind of business are you?

We tune the playbook to the trade, the search behaviour is completely different.

Don't see your trade? Tell us what you do and we'll look at the real search demand for it.

Browse every trade we cover

Nearby

We also help solar installers in cities near Elgin.

Crews based in Elgin take calls from these cities every week. Each has its own page with local search demand and a plan built for that market.

Looking for more than solar installers SEO? See all SEO services in Elgin or across Illinois.

Four ways to grow

However you're built, there's a Vibe that fits Elgin.

Hire our team, run the plugin yourself, unleash the autonomous agent team, or let AI run your Google Ads. Mix and match as you grow.

Done-For-You · Agency

No marketing team?

Hire ours.

Hand your SEO to a team that lives in it. We run rankings, content, GBP, technical fixes and links end-to-end, and report your rankings, traffic and calls every month.

  • A full SEO department, no payroll
  • Everything handled for you
  • Clear monthly reporting
See packages →
Do-It-Yourself · Plugin

Have a team?

Give them a superpower.

The Vibe SEO plugin puts an AI assistant (Powered by Claude) in WordPress. Describe a change in plain English and it ships live, plus bulk generation, audits and schema tools.

  • Ship 10× faster
  • Enfold, Elementor, Divi + more
  • Mirrors to Yoast / Rank Math
Explore The Plugin →
Autonomous · AI Team

Want it hands-off?

Unleash 27 agents.

Agentic bolts a team of 27 AI agents onto your plugin, writing, fixing, optimizing and expanding your site every day, inside guardrails you set. The plugin, self-driving.

  • 27 specialists working daily
  • Writes, fixes & expands automatically
  • You approve the big moves
Explore Agentic →
Paid Ads · Automated

Want leads today?

Put G Money on it.

SEO compounds; G Money brings leads this week. It is Google Ads run by AI: it builds your account, then moves budget every day toward the ads that bring qualified leads.

  • Just set a budget
  • Never stops split-testing
  • Optimizes to qualified leads
Meet G Money →

Everything under one roof

What we optimize, and why it matters.

Modern SEO isn't one lever. It's a system. We work all of it, so nothing quietly holds you back.

Keyword & Rank Strategy

We find the exact phrases your customers type, from "near me" searches to the long-tail questions your customers ask, and engineer each page to own them. One page per intent, so you catch traffic from every angle without competing with yourself.

See the numbers for your market →

On-Page Optimization

Titles, meta descriptions, headings, internal links, image alt text and copy, all tuned on every page so Google understands precisely what you offer, where, and to whom. The unglamorous work that quietly wins page one.

Scan your site for this →

Technical SEO

The plumbing Google grades you on: site speed & Core Web Vitals, crawlability, indexation, XML sitemaps, structured data, mobile-first, HTTPS, canonicals, and clean redirects. If Google can't crawl it, it can't rank it.

Check your site now →

AEO: Answer Engine Optimization

Search is moving to AI. We optimize you to be cited by Google AI Overviews, ChatGPT, Perplexity and Gemini, through entity clarity, structured data, FAQ & how-to schema, and authoritative, quotable content. Be the answer, not just a blue link.

Included in every package →

Google Business Profile

Win the local map pack, where the calls actually come from. Full GBP optimization: categories, services, photos, attributes and Q&A, 3 to 5 posts a week, plus review generation and professional responses to every review, good or bad.

Local & GBP, in our packages →

Content & Blogging

Weekly, original, search-targeted articles that answer the real questions your customers ask, build topical authority, and give Google fresh reasons to rank you. Written to sound like an expert in Elgin, never spun filler.

Or let 27 agents write it →

Authority & Backlinks

Press releases to 500+ outlets, local citation building, and a clean, white-hat backlink campaign that pushes your Domain Rating up. Authority is the trust signal that separates page one from page five.

In our packages →

Reporting & Audits

Monthly SEO audits, error resolution, and reports that track your keyword positions, traffic and calls against a baseline, so you can see what moved. No fluff, no mystery, no "trust us."

Common questions →

Conversion & Trust

Rankings only pay when they convert. We tighten calls-to-action, surface reviews and trust signals, and make sure the customer who finds you actually picks up the phone or fills out the form.

Get started →

Done-For-You SEO

Want us to run SEO for you?

Every package delivers the same complete SEO system, done for you. The tiers scale how many markets we target and how often we run press, and the plugin is included in every one.

Economy
$750/mo
Get found locally and build momentum.
  • Up to 5 target cities
  • Weekly blog content
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
Content & Pages
  • Weekly blog content
  • We use your homepage as the template and expand it out to up to 5 target cities, each city gets its own primary landing page + up to 6 service pages
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Most popular
Standard
$1,500/mo
Expand across services & nearby cities.
  • Up to 25 target cities
  • 3 blog posts / week
  • Quarterly press releases (Jan, Apr, Jul, Oct)
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • 3 blog posts / week
  • We use your homepage as the template and expand it out to up to 25 target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Quarterly press releases (Jan, Apr, Jul, Oct) to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Premium
$3,500/mo
Dominate your market, aggressively.
  • Unlimited target cities
  • Daily blog posts
  • Monthly press releases
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to unlimited target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Custom Premier
from $10,000/mo
For multi-state & nationwide businesses.
  • Uncapped, multi-state / nationwide
  • Daily blog posts
  • Monthly press releases, per district / site
  • Dedicated account manager
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to uncapped, multi-state / nationwide, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases, per district / site to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Your Team
  • A dedicated account manager who knows your account
Call 866-VIBE-SEO
🏗️ One-time add-on New Website Build starting at $2,000 Some sites need a fresh, purpose-built foundation to hit maximum results. Pricing starts at $2,000 and scales with the size and complexity of the site. If we recommend a rebuild and it's declined, results may fall short of what you're hoping for.
See how we build your site →
Not sure which package fits?Call us and we'll talk through your goals, and the best path to hit them.
📞 Call 866-VIBE-SEO

The agency

SEO for solar installers in Elgin, every week

For solar installers in Elgin, the agency treats the website as a weekly job, not a project that ends when the site goes live. You pay from $750 a month, month to month, and you keep everything that was built. The first month goes to the technical foundation, where speed, the phone layout, crawling, indexing, HTTPS, sitemaps, canonicals and redirects are audited and fixed and every page gets schema. To stop your pages competing with each other, keyword research matches every search people make to one page. Your homepage becomes the template that each target city's landing page and up to six service pages are built from. Five cities fit on Economy and twenty five on Standard, while Premium has no limit at all.

The Business Profile homeowners see on the map gets categories, services, photos and Q&A set up properly, three to five posts a week, and a professional reply to every review. Each plan carries its own blog schedule of weekly, three times a week or daily posts. On Standard and above, your press releases are sent to more than 500 outlets each quarter or month, citations go into the directories that matter, and white hat backlinks are built. Every month brings a report of rankings, map pack position, traffic, calls and form fills, measured from baselines recorded first and explained by a real person who knows the account. This fits the owner who wants solar marketing in Elgin handled without taking on another job.

🧩 Do-It-Yourself · The Plugin

The last SEO plugin you'll ever install.

Yoast and Rank Math color a dot green and call it a day. Vibe actually does the work: it spins up unlimited local landing pages, pulls real keyword demand, fixes your technical SEO, and builds your schema, a complete SEO toolkit living right inside your WordPress admin.

🏙️

Unlimited local pages

Turn one template into a ranking landing page for every city you serve, hundreds of unique pages in minutes, not months of copy-paste.

📊

Real keyword demand, built in

Pull live Google search volume for your services and towns, so you build for demand that's provably there: not vanity keywords.

🔧

Six scanners, one-click fixes

Speed, schema, meta, links and more. Vibe finds what's holding your rankings back and fixes it for you, it doesn't just flag it and shrug.

🧬

Rich-result schema

Automatic structured data that earns stars, FAQs and rich snippets in Google, no code, no stacking five plugins to get there.

✏️

Edit in plain English

Describe the change you want and the built-in assistant makes it live. It's a power tool you drive, you stay in control the whole time.

🔌

Fits your stack

Enfold, Elementor, Divi and more, and it mirrors cleanly to Yoast or Rank Math if you're already running one.

Explore the plugin → Free version available · no credit card

Run it yourself

An agency's engine for solar installers in Elgin who run their own site

Someone already on staff, often the owner, keeps the website of one of the Elgin solar installers up to date. The usual SEO plugin colors a dot green and leaves the rest to you; Vibe SEO was built by running an agency on it. Service Areas pulls the places you serve from OpenStreetMap, and Virtual Pages and Generation make a real indexable page for each, with Block Variations rotating the wording. Bulk SEO is one screen for fixing titles and descriptions across a hundred pages, Image SEO writes alt text and converts images to WebP, and Redirects catches 404s. GBP Automation posts to your Business Profile on a schedule and answers each review with a reply in your voice, holding anything below your star floor for your approval.

When one of the six scanners for links, AI copy, grammar, SEO, Google Signal or duplicate text flags something, the finding comes with a plain explanation and a fix on the same screen. The links scanner would flag a broken link on the homepage, such as a button pointing to a deleted page. Keywords reads your own Search Console: page two queries with real impressions, pages seen but not clicked, and questions no page of yours answers. Claude powers the Vibe AI assistant, which takes instructions in plain English inside the admin. Getting started is free, and paid plans start at $45 a month for one site. The plugin works beside Enfold, Elementor, Divi and most other builders. The site, its pages and its fixes stay with you in Elgin.

🤖 Autonomous SEO · Add-on

A team of 27 AI agents, powerhousing your SEO every single day.

Agentic supercharges the plugin with 27 specialized AI agents that write, fix, optimize, and expand your site around the clock, each an expert at one job, all working together inside the guardrails you set. It's an entire SEO department that never sleeps, never forgets, and gets smarter every day.

They publish fresh content, repair technical issues, target new keywords, build out your service area, watch your Google Search Console results, and double down on what's working, while a built-in adversary and safety officer reject anything that isn't right before it ever touches your live site.

Add Agentic → $250/mo: founding price, locked in for life · add-on to any plugin plan
Your agents · today27 working
✍️Author published "Spring maintenance in Elgin"live ✓
🔧Fixer repaired 3 broken links + 2 thin metasdone ✓
📍GBP posted today's update + replied to a reviewdone ✓
🎯Strategist targeted a high-intent keyword clustermapped ✓
🛡️Adversary rejected 2 weak drafts pre-publishsafe ✓
📈Analyst: a "near me" keyword #12 → #4+8 ✓

Writers

Daily blogs + unique page content written to the phrases Elgin searches.

Fixers

Scan and repair broken links, weak titles, thin metas and missing schema.

Strategists

Cluster the high-value keyword + its long-tail cousins onto one page.

Expanders

Build new city & service pages to cover your whole area, safely.

Stalkers

Study local competitors and surface the gaps for you to take.

Analysts

Learn from Search Console outcomes and double down on what ranks.

Local / GBP

Daily Google Business posts, review replies and profile hygiene.

Guardians

Adversary review, spam-safety and self-monitoring so nothing bad ships.

Your SEO department

Daily solar SEO in Elgin, run inside rules you set

Search results in Elgin reward other solar companies that keep updating their sites, steady work the owner rarely has time to do. The team is 27 specialized agents. Six of them, the Analysts, run the scanners and write work orders. The Stalker keeps an eye on competitors' public pages, never copies them, and turns the gaps into a brief for the Expander or the Author. The Expander's job is to build the service and area pages your site does not have yet. The Author handles two things: the problems the Analysts find, and original copy for each page's target phrase. The Keyword Strategist gives each page one head term and its long tail phrases, so no two pages chase one search. The GBP Agent posts every day and passes negative reviews to you, while the Authority Builder audits citations and drafts link outreach for you to send.

Agentic is an add on that works through the plugin, and every change stays in your own WordPress site, visible and reversible. At $250 a month on top of the plugin, month to month, Agentic turns a toolkit into a department, one that works whether or not you had time. Before anything publishes, the Reviewer, also called the Adversary, tries to reject the draft and removes any claim you did not verify at setup. Vetoing doorway spam is one job of the Search Safety Officer; the other is setting the pace of new pages. Approval is automatic or one click, you choose which pages the agents may touch and how many changes a day, and one switch pauses the agents. The result for you in Elgin is a site kept current every day without a hire, and nothing changes faster than the cap you set.

How it works

From "where do I even start" to ranking in four steps.

1

Audit & Strategy

We analyze your site, your competitors, and what Elgin is searching for, then map the keywords worth winning.

2

Build & Optimize

Technical fixes, on-page optimization, new service & city pages, schema, and a fully tuned Google Business Profile.

3

Publish & Promote

Weekly content, GBP posts, reviews, press releases and backlinks, the steady signals that move rankings.

4

Measure & Grow

Monthly audits and plain-English reports show what moved and what's next. We double down on what works.

The scoreboard

Results you can measure: page by page.

Rankings, traffic and calls are tracked from a baseline set before any work starts, so you can see what moved.

+38
avg. positions gained per tracked keyword
3.1×
more pages ranking in the top 10
Weekly
fresh content & GBP posts published
50+
Domain Rating target on Standard+
Before → After · 90 days
"near me" searches#41→#4
your top Elgin keyword#28→#2
"best in Elgin" terms#33→#6
buyer "pricing" searches#52→#9
urgent "now" searches#19→#1
💰 AI-Automated Ad Campaigns

SEO wins the long game. G Money wins you leads today.

Google Ads, run by AI. Tell it a weekly budget and G Money builds, launches, and optimizes your Google Ads from scratch (keywords, AI-written ads, bidding, and conversion tracking), then learns from real qualified leads and revenue, not just clicks. No agency retainer, no dashboards full of knobs. Just a budget.

Here's the part that makes it unfair: it's never done testing. From day one it runs dozens of split tests in parallel (different headlines, descriptions, audiences, bids and channels all at once), measures each one down to qualified leads and closed revenue, then kills the losers, scales the winners, and writes fresh ad creative to beat its own best. Every day the budget shifts toward whatever's producing the cheapest real customers. And because it learns across every account on the platform, your campaigns launch smart on day one and only get sharper.

Just set a budget. No setup, no knobs
Launched already optimized, day one
Search, Local Services & Performance Max
Optimizes to qualified leads & revenue
Hard spend guardrails, self-monitoring
Gets smarter across every account
Weekly budgetoptimizing live
$1,000 /week
Local Services Ads$420 · $18/lead
Search$330 · $24/lead
Performance Max$180 · $31/lead
Remarketing$70 · $12/lead
Budget flows to the cheapest qualified leads52 leads · $19 avg
01 · TEST

Split-test everything

Dozens of ads, audiences & bids, head-to-head.

02 · LEARN

Measure real outcomes

Scored down to qualified leads & revenue.

03 · IMPROVE

Reallocate & rewrite

Winners scale, losers cut, new creative added daily.

Questions solar installers in Elgin ask us

Should I tell Elgin homeowners to replace their roof before going solar?
Address it honestly on your site. Many local homes have older roofs, and removing panels later for a reroof adds cost. A page explaining how you inspect a roof, when replacement makes sense first and how you coordinate both jobs shows homeowners you are thinking about their long term costs.
How do I explain Illinois incentives without the page going out of date?
Write one evergreen page about how the programs work, then keep a short, clearly dated update section for current incentive levels and rule changes. Link to the official program pages. Homeowners value accuracy, and a page that shows when it was last reviewed earns more trust.
How should my site explain Illinois Shines to cautious Elgin buyers?
Explain in plain terms that Illinois Shines is the state program that pays for the renewable energy credits a home system produces, usually through an approved vendor. Say whether your company participates and how the payment reaches the homeowner. Link to the official program site, and avoid promising exact amounts, since program terms change. Clear explanations earn trust from buyers who distrust sales pitches.
What should Elgin homeowners hear about solar output in snowy winters?
Tell them honestly that production drops in December and January because of short days and snow, then show how a system makes up for it from spring through summer. Explain whether snow slides off on its own and why clearing panels is usually unnecessary. Showing monthly output from a real Elgin installation answers the question better than any brochure.
How do I win Elgin owners burned by a solar door knocker?
Win them by saying plainly on your site that you never knock doors, publish how long you have been in business, and show local installs with homeowner names when permitted. Explain your warranty and who services the system later. Many Elgin owners have been pressured before, so a no pressure consultation and a written estimate they can compare make your company stand out.
How should I handle shade questions from homeowners on tree-lined Elgin streets?
Write a page explaining how you assess shade from mature trees, how much production loss is acceptable, and when trimming or a ground mount makes sense. Older neighborhoods near downtown and along the river often have large trees over the roof. Being honest that some homes are poor candidates builds credibility and leads to referrals from neighbors whose homes do fit.
What should my site tell Elgin homeowners living under association rules?
Explain that Illinois law requires homeowner associations to have a policy allowing solar instead of banning it outright, though they can set reasonable placement rules. Describe how you prepare the association application, including drawings and panel placement. Many west side subdivisions have associations, and owners often assume solar is not allowed. A clear page removes that obstacle.
Which month should my ComEd bill payback page go live for Elgin owners?
April is a good target, well before air conditioning bills arrive in June and July. Homeowners start searching when they open a high bill, and the pages that rank then were written months earlier. Write about how solar offsets summer usage, what ComEd customers should expect, and how installation scheduling works, so a buyer who starts researching in July finds you first.

More solar installers SEO pages in Illinois.

Every Illinois city with its own solar installers page, or pick another state.

Other states

Ready to rank for solar installers in your market?

Let our team run your SEO end-to-end, or put the Vibe SEO plugin to work today. Either way, you'll always know where your rankings, traffic and calls stand.

Questions? Call 866-VIBE-SEO and talk to a real strategist.