SEO for Therapists and Mental Health Practices in Dubuque

When someone in Dubuque searches for a therapist, the first results are usually directory listings and national teletherapy platforms. Your own website, if it appears, often sits below the directory profile you pay for. Many clinicians decide their site does not matter as a result. In a city of this size, though, the searches the directories handle poorly are where a practice can stand out, and they tend to come from people who already know what kind of help they want.

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First, how does your Dubuque site look right now?

Free instant scan of your actual page. The same checks Google and the AI answer engines run.

Local SEO in Dubuque

How therapists and mental health practices get found in Dubuque

Specific searches carry the most intent. Someone looking for trauma therapy with EMDR, a counselor for postpartum anxiety, couples therapy, adolescent counseling or an adult ADHD evaluation is ready to schedule once they find a fit. A directory profile can list those specialties in a checkbox, but a page written by the clinician who does the work can explain the approach, what a first session looks like, and which insurance plans are accepted. That page often outranks the directory for those specific searches.

Local context shapes the audience. College students in town, along with campus staff and faculty, often look for counseling outside campus resources. Rural families across Dubuque County face long drives and limited options, and agricultural stress is a well known concern in eastern Iowa. A practice that offers telehealth can serve those clients directly, and because an Iowa license covers the whole state, your service area for virtual care extends well past the city.

The tri state location adds a licensing caution. Clients in East Dubuque or southwest Wisconsin may find you easily, but serving them requires the right license in their state or eligibility through an interstate compact where one applies. Your site should say clearly which states you can serve, which saves everyone time and keeps you within professional rules.

Reviews work differently in this field. You cannot ask clients for testimonials, so credibility comes from detailed bios, training and certifications, clear descriptions of methods, and helpful articles that show your thinking. The goal is to become the practice people see first for your specialties in Dubuque, then build statewide telehealth pages that reach clients throughout Iowa.

Practical details remove friction for a hesitant searcher. List the insurance plans you accept, your self pay rate, whether you offer evening or weekend sessions, and how quickly new clients are usually seen. Explain what happens after someone fills out the contact form and who will respond. A person who has finally decided to reach out often stops at the first obstacle, so a site that answers these questions directly turns more inquiries into first appointments.

The Dubuque search market

What it actually takes to get found in Dubuque.

Real numbers for this city, not a sales pitch.

Local search demand

Therapists and Mental Health Practices: what customers in Dubuque search for.

Real monthly Google searches in Dubuque for the phrases people use when they need therapists and mental health practices, and what one click costs in Google Ads. Ranking for them organically costs nothing per click.

What they searchSearches / monthCost per click
therapist near me70/mo$10.19
therapist50/mo$13.39
couples therapy40/mo$13.43
anxiety therapist20/monot enough data
counseling near me10/mo$5.14
child therapist0/monot enough data

About 190 searches a month in Dubuque for therapists and mental health practices. Every one of them is a customer looking for a business like yours.

Google Ads Keyword Planner, geo-targeted to Dubuque, measured October 2026.

See done-for-you packagesScan my site free

What clients search

The therapy practice phrases in Dubuque, and the page each one gets

The largest figure behind SEO for therapists and mental health practices in Dubuque is therapist near me, searched 70 times a month. The other phrases follow at these levels: therapist at 50, couples therapy at 40, anxiety therapist at 20, and counseling near me at 10. The Business Profile pairs with the near me phrases for the map, and they make up 80 of the 190 searches a month. In all, 190 searches a month come from the five phrases. Read together, the phrases describe clients comparing therapists before they call. Put therapist near me on the homepage, where it is the head term. The rest are built as separate pages, one head term apiece. The work of a digital marketing agency for Dubuque therapists starts with matching each phrase to one page.

Dubuque at a glance

59,271people
25,818households
$64,985median household income
$193,100median home value
1962median year built
65%owner-occupied

Source: U.S. Census Bureau, ACS 5-year (2023).

What kind of business are you?

We tune the playbook to the trade, the search behaviour is completely different.

Don't see your trade? Tell us what you do and we'll look at the real search demand for it.

Browse every trade we cover

Nearby

We also help therapists and mental health practices in cities near Dubuque.

Crews based in Dubuque take calls from these cities every week. Each has its own page with local search demand and a plan built for that market.

Looking for more than therapists and mental health practices SEO? See all SEO services in Dubuque or across Iowa.

Four ways to grow

However you're built, there's a Vibe that fits Dubuque.

Hire our team, run the plugin yourself, unleash the autonomous agent team, or let AI run your Google Ads. Mix and match as you grow.

Done-For-You · Agency

No marketing team?

Hire ours.

Hand your SEO to a team that lives in it. We run rankings, content, GBP, technical fixes and links end-to-end, and report your rankings, traffic and calls every month.

  • A full SEO department, no payroll
  • Everything handled for you
  • Clear monthly reporting
See packages →
Do-It-Yourself · Plugin

Have a team?

Give them a superpower.

The Vibe SEO plugin puts an AI assistant (Powered by Claude) in WordPress. Describe a change in plain English and it ships live, plus bulk generation, audits and schema tools.

  • Ship 10× faster
  • Enfold, Elementor, Divi + more
  • Mirrors to Yoast / Rank Math
Explore The Plugin →
Autonomous · AI Team

Want it hands-off?

Unleash 27 agents.

Agentic bolts a team of 27 AI agents onto your plugin, writing, fixing, optimizing and expanding your site every day, inside guardrails you set. The plugin, self-driving.

  • 27 specialists working daily
  • Writes, fixes & expands automatically
  • You approve the big moves
Explore Agentic →
Paid Ads · Automated

Want leads today?

Put G Money on it.

SEO compounds; G Money brings leads this week. It is Google Ads run by AI: it builds your account, then moves budget every day toward the ads that bring qualified leads.

  • Just set a budget
  • Never stops split-testing
  • Optimizes to qualified leads
Meet G Money →

Everything under one roof

What we optimize, and why it matters.

Modern SEO isn't one lever. It's a system. We work all of it, so nothing quietly holds you back.

Keyword & Rank Strategy

We find the exact phrases your customers type, from "near me" searches to the long-tail questions your customers ask, and engineer each page to own them. One page per intent, so you catch traffic from every angle without competing with yourself.

See the numbers for your market →

On-Page Optimization

Titles, meta descriptions, headings, internal links, image alt text and copy, all tuned on every page so Google understands precisely what you offer, where, and to whom. The unglamorous work that quietly wins page one.

Scan your site for this →

Technical SEO

The plumbing Google grades you on: site speed & Core Web Vitals, crawlability, indexation, XML sitemaps, structured data, mobile-first, HTTPS, canonicals, and clean redirects. If Google can't crawl it, it can't rank it.

Check your site now →

AEO: Answer Engine Optimization

Search is moving to AI. We optimize you to be cited by Google AI Overviews, ChatGPT, Perplexity and Gemini, through entity clarity, structured data, FAQ & how-to schema, and authoritative, quotable content. Be the answer, not just a blue link.

Included in every package →

Google Business Profile

Win the local map pack, where the calls actually come from. Full GBP optimization: categories, services, photos, attributes and Q&A, 3 to 5 posts a week, plus review generation and professional responses to every review, good or bad.

Local & GBP, in our packages →

Content & Blogging

Weekly, original, search-targeted articles that answer the real questions your customers ask, build topical authority, and give Google fresh reasons to rank you. Written to sound like an expert in Dubuque, never spun filler.

Or let 27 agents write it →

Authority & Backlinks

Press releases to 500+ outlets, local citation building, and a clean, white-hat backlink campaign that pushes your Domain Rating up. Authority is the trust signal that separates page one from page five.

In our packages →

Reporting & Audits

Monthly SEO audits, error resolution, and reports that track your keyword positions, traffic and calls against a baseline, so you can see what moved. No fluff, no mystery, no "trust us."

Common questions →

Conversion & Trust

Rankings only pay when they convert. We tighten calls-to-action, surface reviews and trust signals, and make sure the customer who finds you actually picks up the phone or fills out the form.

Get started →

Done-For-You SEO

Want us to run SEO for you?

Every package delivers the same complete SEO system, done for you. The tiers scale how many markets we target and how often we run press, and the plugin is included in every one.

Economy
$750/mo
Get found locally and build momentum.
  • Up to 5 target cities
  • Weekly blog content
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
Content & Pages
  • Weekly blog content
  • We use your homepage as the template and expand it out to up to 5 target cities, each city gets its own primary landing page + up to 6 service pages
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Most popular
Standard
$1,500/mo
Expand across services & nearby cities.
  • Up to 25 target cities
  • 3 blog posts / week
  • Quarterly press releases (Jan, Apr, Jul, Oct)
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • 3 blog posts / week
  • We use your homepage as the template and expand it out to up to 25 target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Quarterly press releases (Jan, Apr, Jul, Oct) to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Premium
$3,500/mo
Dominate your market, aggressively.
  • Unlimited target cities
  • Daily blog posts
  • Monthly press releases
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to unlimited target cities, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Get started
Custom Premier
from $10,000/mo
For multi-state & nationwide businesses.
  • Uncapped, multi-state / nationwide
  • Daily blog posts
  • Monthly press releases, per district / site
  • Dedicated account manager
What’s included ▾
Foundation & Technical
  • Full technical audit & fixes: speed, crawlability, indexation, mobile, HTTPS, canonicals
  • XML sitemaps, robots & breadcrumbs; schema on every page
  • Redirect management + 404 monitoring
On-Page
  • Keyword research & mapping: one page per search intent
  • Titles, metas, headings, internal links & image alt tuned on every page
  • Homepage optimized for your core terms
Local & Google Business Profile
  • Full GBP optimization: categories, services, photos, attributes, Q&A
  • 3 to 5 GBP posts every week
  • Review generation + professional responses to every review
  • Local citation building + NAP consistency
Content & Pages
  • Daily blog posts
  • We use your homepage as the template and expand it out to uncapped, multi-state / nationwide, each city gets its own primary landing page + up to 6 service pages
Off-Page & Authority
  • White-hat backlink campaign
  • Local citations across the directories that matter
  • Monthly press releases, per district / site to 500+ outlets
Reporting
  • Monthly SEO audit + error resolution
  • Monthly report: keyword positions, traffic & calls
Your Team
  • A dedicated account manager who knows your account
Call 866-VIBE-SEO
🏗️ One-time add-on New Website Build starting at $2,000 Some sites need a fresh, purpose-built foundation to hit maximum results. Pricing starts at $2,000 and scales with the size and complexity of the site. If we recommend a rebuild and it's declined, results may fall short of what you're hoping for.
See how we build your site →
Not sure which package fits?Call us and we'll talk through your goals, and the best path to hit them.
📞 Call 866-VIBE-SEO

The agency

SEO for therapists and mental health practices in Dubuque, done for you every week

In Dubuque, a therapy practice site takes steady work to stay current, and the agency does that work week after week. Month to month service starts at $750 a month, and everything built is yours. In month one the agency audits speed, the phone layout, crawling, indexing, HTTPS, sitemaps, canonicals and redirects, fixes what it finds, and puts schema on every page. With keyword research behind it, every search clients make has one page of its own, and your pages stop competing with each other. Your homepage becomes the template that each target city's landing page and up to six service pages are built from. The plan sets the city count, with five on Economy, twenty five on Standard and no limit on Premium.

With its categories, services, photos and Q&A set up properly, your Business Profile then gets three to five posts a week and a professional reply to every review. Blog posts for your therapy practice site go out weekly, three times a week or daily, by plan. Plans at Standard and above also carry citations in the directories that matter, white hat backlinks, and press releases sent to more than 500 outlets each quarter or month. With baselines set before work starts, a real person who knows the account walks you through a monthly report of rankings, map pack position, traffic, calls and form fills. The right fit is the practice owner who wants someone else doing therapy practice marketing in Dubuque while the sessions keep coming.

🧩 Do-It-Yourself · The Plugin

The last SEO plugin you'll ever install.

Yoast and Rank Math color a dot green and call it a day. Vibe actually does the work: it spins up unlimited local landing pages, pulls real keyword demand, fixes your technical SEO, and builds your schema, a complete SEO toolkit living right inside your WordPress admin.

🏙️

Unlimited local pages

Turn one template into a ranking landing page for every city you serve, hundreds of unique pages in minutes, not months of copy-paste.

📊

Real keyword demand, built in

Pull live Google search volume for your services and towns, so you build for demand that's provably there: not vanity keywords.

🔧

Six scanners, one-click fixes

Speed, schema, meta, links and more. Vibe finds what's holding your rankings back and fixes it for you, it doesn't just flag it and shrug.

🧬

Rich-result schema

Automatic structured data that earns stars, FAQs and rich snippets in Google, no code, no stacking five plugins to get there.

✏️

Edit in plain English

Describe the change you want and the built-in assistant makes it live. It's a power tool you drive, you stay in control the whole time.

🔌

Fits your stack

Enfold, Elementor, Divi and more, and it mirrors cleanly to Yoast or Rank Math if you're already running one.

Explore the plugin → Free version available · no credit card

The DIY plugin

Dubuque therapists can find and fix their own SEO problems

Many websites for therapy practices in Dubuque are kept by the practice owner, fitted in around sessions. The Vibe SEO plugin was built by running an agency on it, unlike most plugins that color a dot green and leave the rest to you. The plugin runs six scanners, one each for links, AI, grammar, SEO, Google Signal and duplicates, and a plain explanation and a fix share the screen with every finding. A homepage that Google cannot index because of a stray noindex tag is what the Google Signal scanner reports. Powered by Claude, the Vibe AI assistant takes plain English instructions without leaving the admin. Alongside Enfold, Elementor, Divi and most other page builders, the plugin does its work on the site you already have. Try the plugin free; paid plans start at $45 a month for one site.

Finding faults is half of what the plugin does; fixing pages and adding the ones clients search for is the other half. Keywords reads your own Search Console: page two queries with real impressions, pages seen but not clicked, and questions no page of yours answers. Service Areas pulls the places you serve from OpenStreetMap, and Virtual Pages and Generation make a real indexable page for each, with Block Variations rotating the wording. With Bulk SEO, titles and descriptions for a hundred pages get fixed on one screen; Image SEO writes alt text and converts images to WebP, and Redirects catches 404s. GBP Automation posts to your Business Profile on a schedule and answers each review with a reply in your voice, holding anything below your star floor for your approval. The Dubuque site stays with you, the person who already knows the sessions and the clients.

🤖 Autonomous SEO · Add-on

A team of 27 AI agents, powerhousing your SEO every single day.

Agentic supercharges the plugin with 27 specialized AI agents that write, fix, optimize, and expand your site around the clock, each an expert at one job, all working together inside the guardrails you set. It's an entire SEO department that never sleeps, never forgets, and gets smarter every day.

They publish fresh content, repair technical issues, target new keywords, build out your service area, watch your Google Search Console results, and double down on what's working, while a built-in adversary and safety officer reject anything that isn't right before it ever touches your live site.

Add Agentic → $250/mo: founding price, locked in for life · add-on to any plugin plan
Your agents · today27 working
✍️Author published "Spring maintenance in Dubuque"live ✓
🔧Fixer repaired 3 broken links + 2 thin metasdone ✓
📍GBP posted today's update + replied to a reviewdone ✓
🎯Strategist targeted a high-intent keyword clustermapped ✓
🛡️Adversary rejected 2 weak drafts pre-publishsafe ✓
📈Analyst: a "near me" keyword #12 → #4+8 ✓

Writers

Daily blogs + unique page content written to the phrases Dubuque searches.

Fixers

Scan and repair broken links, weak titles, thin metas and missing schema.

Strategists

Cluster the high-value keyword + its long-tail cousins onto one page.

Expanders

Build new city & service pages to cover your whole area, safely.

Stalkers

Study local competitors and surface the gaps for you to take.

Analysts

Learn from Search Console outcomes and double down on what ranks.

Local / GBP

Daily Google Business posts, review replies and profile hygiene.

Guardians

Adversary review, spam-safety and self-monitoring so nothing bad ships.

The AI crew

A full SEO department for therapists in Dubuque, not only a toolkit

Daily upkeep is what keeps a Dubuque therapy practice site current, and it is the job the practice owner rarely gets to. The team is 27 specialized agents. Six of them, the Analysts, run the scanners and write work orders. Writing original copy for each page's target phrase and fixing what the Analysts find both fall to the Author. The Reviewer, also called the Adversary, tries to reject every draft and strikes any claim you did not verify at setup. Anything that looks like doorway spam is vetoed by the Search Safety Officer, which also controls the pace of new pages. The add on called Agentic works through the plugin, and each change it makes sits in your WordPress site, visible and reversible. A toolkit becomes a department that works whether or not you had time, at $250 a month on top of the plugin, month to month.

The Keyword Strategist gives each page one head term and its long tail phrases, so no two pages chase one search. For the services and areas you cover but have no page for, the Expander builds the missing pages. A gap brief for the Expander or the Author comes from the Stalker, which reads competitors' public pages and never copies them. The GBP Agent posts daily and sends negative reviews to you, while the Authority Builder audits citations and drafts link outreach for you to send. Approval is automatic or one click, you choose which pages the agents may touch and how many changes a day, and one switch pauses the agents. The upkeep that keeps therapists in Dubuque visible gets done daily, and the only approvals, caps and switches are the ones you set.

How it works

From "where do I even start" to ranking in four steps.

1

Audit & Strategy

We analyze your site, your competitors, and what Dubuque is searching for, then map the keywords worth winning.

2

Build & Optimize

Technical fixes, on-page optimization, new service & city pages, schema, and a fully tuned Google Business Profile.

3

Publish & Promote

Weekly content, GBP posts, reviews, press releases and backlinks, the steady signals that move rankings.

4

Measure & Grow

Monthly audits and plain-English reports show what moved and what's next. We double down on what works.

The scoreboard

Results you can measure: page by page.

Rankings, traffic and calls are tracked from a baseline set before any work starts, so you can see what moved.

+38
avg. positions gained per tracked keyword
3.1×
more pages ranking in the top 10
Weekly
fresh content & GBP posts published
50+
Domain Rating target on Standard+
Before → After · 90 days
"near me" searches#41→#4
your top Dubuque keyword#28→#2
"best in Dubuque" terms#33→#6
buyer "pricing" searches#52→#9
urgent "now" searches#19→#1
💰 AI-Automated Ad Campaigns

SEO wins the long game. G Money wins you leads today.

Google Ads, run by AI. Tell it a weekly budget and G Money builds, launches, and optimizes your Google Ads from scratch (keywords, AI-written ads, bidding, and conversion tracking), then learns from real qualified leads and revenue, not just clicks. No agency retainer, no dashboards full of knobs. Just a budget.

Here's the part that makes it unfair: it's never done testing. From day one it runs dozens of split tests in parallel (different headlines, descriptions, audiences, bids and channels all at once), measures each one down to qualified leads and closed revenue, then kills the losers, scales the winners, and writes fresh ad creative to beat its own best. Every day the budget shifts toward whatever's producing the cheapest real customers. And because it learns across every account on the platform, your campaigns launch smart on day one and only get sharper.

Just set a budget. No setup, no knobs
Launched already optimized, day one
Search, Local Services & Performance Max
Optimizes to qualified leads & revenue
Hard spend guardrails, self-monitoring
Gets smarter across every account
Weekly budgetoptimizing live
$1,000 /week
Local Services Ads$420 · $18/lead
Search$330 · $24/lead
Performance Max$180 · $31/lead
Remarketing$70 · $12/lead
Budget flows to the cheapest qualified leads52 leads · $19 avg
01 · TEST

Split-test everything

Dozens of ads, audiences & bids, head-to-head.

02 · LEARN

Measure real outcomes

Scored down to qualified leads & revenue.

03 · IMPROVE

Reallocate & rewrite

Winners scale, losers cut, new creative added daily.

Questions therapists and mental health practices in Dubuque ask us

How can my Dubuque practice outrank Psychology Today in local search results?
Build pages around specialties such as anxiety or couples counseling in Dubuque rather than chasing broad therapy terms. A detailed page on a specific approach or population, tied to Dubuque and to telehealth across Iowa, can outrank a directory profile for those searches. Keep your Google Business Profile complete, and keep your directory listings consistent with your site.
Should a Dubuque counseling practice build pages for college students?
If you serve young adults, yes. Students often want help outside campus counseling, sometimes for privacy or for longer term care. A page explaining scheduling around classes, insurance through parents' plans and telehealth during breaks makes it easy for them and their families to reach out.
How should a Dubuque therapist write about agricultural stress and rural families?
Create a page for farm and rural clients that names the pressures they face, explains telehealth for long drives and describes what a first session involves. Be respectful and avoid labeling anyone. Rural owners search quietly, and a page showing you understand their work can reach people other practices overlook.
What licensing information should I show for clients across the river?
State clearly which states you hold a license in, and whether an interstate compact applies. Clients in East Dubuque or southwest Wisconsin may find you easily, but you can only serve them under proper licensing. Plain statements save everyone time and keep you within professional rules.
Which specialties should a Dubuque counselor feature beyond generic therapy pages?
Pick the two or three specialties you want more of, such as trauma therapy with EMDR, postpartum anxiety or couples work. Write each page as the clinician, covering approach, first session and insurance. Directories list only a checkbox, so a detailed page often outranks them for those narrow searches.
How should my Dubuque therapy site handle the January rush and quiet December?
Prepare before the rush and keep intake fast. People act on resolutions and reset deductibles in January, and school routines bring another wave in September. Midsummer slows and the final two weeks of December go nearly silent. Publish specialty and insurance pages in the fall, and have intake ready to reply within a day when those waves arrive.
How do I make fees and insurance clear for Dubuque therapy clients?
Put accepted plans, your self pay rate, sliding scale policy if any, and evening or weekend availability on a single page that is easy to find. Insurance is the first filter for most searchers, and burying it sends them to a directory that shows it immediately.
What should a telehealth page say to Iowa clients outside Dubuque?
Explain that your license covers clients anywhere in Iowa, how sessions work on a phone or computer, what privacy steps you use and how to handle a connection problem. Rural families face long drives and limited options, so a statewide page widens your market well beyond the city.

Ready to rank for therapists and mental health practices in your market?

Let our team run your SEO end-to-end, or put the Vibe SEO plugin to work today. Either way, you'll always know where your rankings, traffic and calls stand.

Questions? Call 866-VIBE-SEO and talk to a real strategist.